Brandwave

Roxy Cinema vs Starlight Cinema:Which is more popular in New Zealand?

In October 2026, Roxy Cinema had more branded searches than Starlight Cinema among neighbourhood cinemas in New Zealand. Roxy Cinema had about 6,800 branded searches, while Starlight Cinema had 4,410. Roxy Cinema made up 8.2% of all neighbourhood cinema searches we track, and Starlight Cinema accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about neighbourhood cinemas, Roxy Cinema appeared in all three answers and Starlight Cinema in none.

Among neighbourhood cinemas in New Zealand in October 2026

Who do people search for more?

Roxy Cinema, about 54% more searches than Starlight Cinema

Roxy Cinema 6.8K searchesStarlight Cinema 4.4K searches

Who does AI mention more?

Roxy Cinema, mentioned in every answer we collected

Roxy Cinema in 3 of 3Starlight Cinema in 0 of 3

Who does AI recommend more?

Roxy Cinema, the only one of the two named

Roxy Cinema first in 2Starlight Cinema never named

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Top neighbourhood cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Roxy Cinema appeared in all three answers. Starlight Cinema did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roxy Cinema1st
  2. Academy Cinemas2nd
  3. Bridgeway Cinemas3rd
  4. The Vic Devonport4th
  5. Lumière Cinemas5th
  6. Monterey Cinema–
  7. Embassy 3 Cinemas–
  8. Starlight Cinema–
  9. Luxe Cinemas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about neighbourhood cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Roxy Cinema or Starlight Cinema more popular in search?

This chart shows how often people search Google for Roxy Cinema and Starlight Cinema by name. Each line represents a brand's share of searches for all nine neighbourhood cinemas we track, month by month, from searches in New Zealand.

Roxy Cinema and Starlight Cinema among neighbourhood cinemas in New Zealand, by month

Share of searches by month for Roxy Cinema, Starlight Cinema. The figures are in the table below the chart.

View monthly share of searches table
MonthMonterey CinemaAcademy CinemasLumière CinemasBridgeway CinemasRoxy CinemaEmbassy 3 CinemasStarlight CinemaLuxe CinemasThe Vic Devonport
Nov 202523.6%18.7%12.5%18.7%8.8%8.4%0.09%4.7%4.5%
Dec 202524.9%14.1%14.1%17.2%8.5%11.6%0.1%4.4%5.2%
Jan 202624.7%14.8%14.8%18.1%7.8%10%0.09%5.4%4.5%
Feb 202620%17.8%14.6%17.8%9.3%9.8%0.16%5.2%5.4%
Mar 202621.7%19.4%13%15.9%8.3%8.7%1.3%5.9%5.8%
Apr 202622.2%17.5%11.7%14.3%8.2%9.7%7.9%4.8%3.5%
May 202621.1%16.7%11.1%16.7%8.3%9.2%7.5%5.3%4.1%
Jun 202621%21.7%9.7%17.7%8.1%8%6.5%3.8%3.5%
Jul 202622.8%18%9.9%14.7%9.5%10%8.1%3.4%3.6%
Aug 202620.9%20.2%11.1%16.5%7%9.1%7.4%3.7%4%
Sep 202623.4%18.5%12.4%15.1%7.9%8.4%6.8%3.9%3.6%
Oct 202619.8%17.7%17.7%14.5%8.2%8%5.3%4.4%4.4%

How has branded search for Roxy Cinema and Starlight Cinema changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand neighbourhood cinemas in October 2026?

2 changes

  1. In October 2026, Starlight Cinema lost share of searches among neighbourhood cinemas in New Zealand, from 6.8% to 5.3%.

  2. In October 2026, Roxy Cinema rose from 6th to 5th among neighbourhood cinemas in New Zealand.

How are Roxy Cinema’s and Starlight Cinema’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Roxy Cinema’s and Starlight Cinema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Roxy Cinema

2 branded search terms

  • roxy cinema
  • roxy cinema miramar

Starlight Cinema

3 branded search terms

  • starlight cinema
  • starlight cinema movies
  • starlightcinema

How the Brand Demand Index is measured

Other head-to-heads among neighbourhood cinemas

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