Monterey Cinema vs The Vic Devonport:Which is more popular by branded search in New Zealand?
In August 2026, Monterey Cinema had more branded searches than The Vic Devonport among neighbourhood cinemas in New Zealand. Monterey Cinema was estimated to have 18.3K branded searches compared to The Vic Devonport’s 3.6K, and held a 33.3% Share of Search versus The Vic Devonport’s 6.6%.
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Which is more popular in search, Monterey Cinema or The Vic Devonport?
Compare the independent and boutique cinemas New Zealanders choose for a night at the movies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Monterey Cinema, The Vic Devonport. The figures are in the table below the chart.
View monthly share of search table
| Month | Monterey Cinema | Bridgeway Cinemas | Embassy 3 Cinemas | Starlight Cinema | The Vic Devonport | Luxe Cinemas |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 35.3% | 15.9% | 0.17% | 8.8% | 8.7% |
| Nov 2025 | 35.4% | 33.2% | 14.9% | 0.16% | 8.1% | 8.3% |
| Dec 2025 | 34.9% | 29% | 19.6% | 0.18% | 8.8% | 7.5% |
| Jan 2026 | 36.1% | 30.4% | 16.8% | 0.17% | 7.6% | 9% |
| Feb 2026 | 33.2% | 31% | 17.1% | 0.33% | 9.3% | 9% |
| Mar 2026 | 35.5% | 27.1% | 15% | 2.3% | 10% | 10.1% |
| Apr 2026 | 32.2% | 24.1% | 16.3% | 13.3% | 6% | 8.1% |
| May 2026 | 30.6% | 27% | 14.9% | 12.2% | 6.6% | 8.6% |
| Jun 2026 | 32.5% | 30.2% | 13.6% | 11.1% | 6.1% | 6.6% |
| Jul 2026 | 33.9% | 24.5% | 16.5% | 13.4% | 6% | 5.7% |
| Aug 2026 | 33.3% | 27% | 14.9% | 12.1% | 6.6% | 6.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Monterey Cinema and The Vic Devonport comparison changed over the last 12 months?
3 findings
- Monterey Cinema was ahead of The Vic Devonport in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Monterey Cinema’s estimated Share of Search among neighbourhood cinemas in New Zealand moved from 31.1% to 33.3%, and its estimated monthly branded searches moved from 13K to 18.3K.
- Across the 11 months ending August 2026, The Vic Devonport’s estimated Share of Search among neighbourhood cinemas in New Zealand moved from 8.8% to 6.6%, and its estimated monthly branded searches moved from 3.7K to 3.6K.
How did search popularity change for New Zealand neighbourhood cinemas in August 2026?
2 changes
In August 2026, The Vic Devonport gained estimated Share of Search among neighbourhood cinemas in New Zealand, from 6% to 6.6%.
In August 2026, Monterey Cinema lost estimated Share of Search among neighbourhood cinemas in New Zealand, from 33.9% to 33.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Monterey Cinema’s and The Vic Devonport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monterey Cinema
7 branded search terms
- monterey cinema
- monterey cinema movies
- monterey cinema near me
- monterey cinema nz
- monterey cinema upper hutt
- monterey howick
- montereycinema
The Vic Devonport
4 branded search terms
- the vic devonport
- the vic devonport cinema
- the vic devonport movies
- thevic co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.