Brandwave

How popular isThe Dentists?

In September 2026, people searched for The Dentists by name about 4,270 times in New Zealand, about the same as the previous year. These searches made up 23.9% of all New Zealand hawke’s Bay dental clinic searches, placing The Dentists second out of eight clinics. When we asked both ChatGPT and Google AI Overviews about hawke’s Bay dental clinics, The Dentists appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

The Dentists is the second most searched of 8 competitors and the most recommended in AI answers.

  1. Golden Apple DentalShare of searches 30.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  2. The DentistsShare of searches 23.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Taradale Family DentalShare of searches 15.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Parkside DentalShare of searches 13%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. DentiqShare of searches 8.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd

+3 more

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Top hawke’s Bay dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Dentists appeared in all three answers. The Dentists is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Dentists1st
  2. Dentiq2nd
  3. Smilehaus Dental3rd
  4. David Marriott Dental4th
  5. Parkside Dental5th
  6. Bay Dental Care6th
  7. Golden Apple Dental7th
  8. Taradale Family Dental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hawke’s Bay dental clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hawke’s Bay dental clinics compete with The Dentists?

The Dentists against hawke’s Bay dental clinics in New Zealand, by month

Share of searches by month for Golden Apple Dental, The Dentists, Taradale Family Dental, Parkside Dental, Dentiq, Smilehaus Dental, David Marriott Dental. The figures are in the table below the chart.

View monthly share of searches table
MonthGolden Apple DentalThe DentistsTaradale Family DentalParkside DentalDentiqSmilehaus DentalDavid Marriott DentalBay Dental Care
Oct 202523.8%31.7%11.5%14.1%7.5%4%7.5%—
Nov 202522.8%34.6%8.3%12.6%6.7%6.7%8.3%—
Dec 202527.7%28.6%10.2%15.5%8.3%4.4%5.3%—
Jan 202626.8%23.6%12.8%12.8%10.4%6.8%6.8%—
Feb 202630.3%22%14.7%14.7%7.8%6.4%4.1%—
Mar 202632.8%23%12.5%15.2%5.5%4.3%6.6%—
Apr 202633.5%24.1%10.6%15.9%5.7%5.7%4.5%—
May 202639.8%23.2%10.2%10.2%6.7%4.3%5.5%—
Jun 202637.6%21.5%9.5%11.7%9.5%5.1%5.1%—
Jul 202629.6%28.5%10.3%12.6%6.7%5.5%6.7%—
Aug 202635%27.1%9.8%12%6.4%3.4%6.4%—
Sep 202630.8%23.9%15.8%13%8.5%4.5%3.6%—

  1. 1.Golden Apple Dental

    30.8%

    Held 1st. 760 estimated branded searches, -18.3% vs prior month. Share -4.2 points.

  2. 2.The Dentists

    23.9%

    Held 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -3.2 points.

  3. 3.Taradale Family Dental

    15.8%

    Moved from 4th to 3rd. 390 estimated branded searches, +50% vs prior month. Share +6 points.

  4. 4.Parkside Dental

    13%

    Moved from 3rd to 4th. 320 estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Dentiq

    8.5%

    Moved from 6th to 5th. 210 estimated branded searches, +23.5% vs prior month. Share +2.1 points.

  6. 6.Smilehaus Dental

    4.5%

    Moved from 7th to 6th. 110 estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  7. 7.David Marriott Dental

    3.6%

    Moved from 5th to 7th. 90 estimated branded searches, -47.1% vs prior month. Share -2.7 points.

  8. —.Bay Dental Care

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between The Dentists and its closest rivals

Every comparison with The Dentists

11 comparisons

How has branded search demand for The Dentists changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Dentists in New Zealand held steady at 4.3K.
  • Across the 12 months ending September 2026, The Dentists’ share of searches among hawke’s Bay dental clinics in New Zealand decreased from 31.7% to 23.9%.
  • Across the 12 months ending September 2026, The Dentists’ share of searches among hawke’s Bay dental clinics in New Zealand peaked at 34.6% in November 2025 and was lowest at 21.5% in June 2026.
  • Across the 12 months ending September 2026, The Dentists fell from 1st to 2nd among hawke’s Bay dental clinics in New Zealand.

How did search popularity change for New Zealand hawke’s Bay dental clinics in September 2026?

6 changes

  1. In September 2026, Dentiq overtook David Marriott Dental to rank 5th among hawke’s Bay dental clinics in New Zealand, with 8.5% of the searches.

  2. In September 2026, Taradale Family Dental overtook Parkside Dental to rank 3rd among hawke’s Bay dental clinics in New Zealand, with 15.8% of the searches.

  3. In September 2026, Smilehaus Dental overtook David Marriott Dental to rank 6th among hawke’s Bay dental clinics in New Zealand, with 4.5% of the searches.

  4. In September 2026, Parkside Dental gained share of searches among hawke’s Bay dental clinics in New Zealand, from 12% to 13%.

  5. In September 2026, Golden Apple Dental lost share of searches among hawke’s Bay dental clinics in New Zealand, from 35% to 30.8%.

  6. In September 2026, The Dentists lost share of searches among hawke’s Bay dental clinics in New Zealand, from 27.1% to 23.9%.

How are The Dentists’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using The Dentists’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the dentists
  • the dentists rotorua
  • the dentists taradale
  • the dentists taupo
  • the dentists tauranga
  • the dentists whanganui

Do you work for The Dentists? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does The Dentists compete?

The Dentists is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hawke’s Bay dental clinics2nd of 823.9%Shown above
Napier dental clinics1st of 731.6%Show ranking
Tauranga dental clinics2nd of 334.4%Show ranking
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