Brandwave

Lumino The Dentists vs The Dentists:Which is more popular?

In September 2026, The Dentists had more branded searches than Lumino The Dentists among Napier dental clinics in New Zealand. The Dentists had about 590 branded searches, while Lumino The Dentists had 130. The Dentists made up 31.6% of all Napier dental clinic searches we track, and Lumino The Dentists accounted for 7%. When we asked ChatGPT and Google AI Overviews about Napier dental clinics, The Dentists appeared in all three answers and Lumino The Dentists in none.

Among Napier dental clinics in New Zealand in September 2026

Who do people search for more?

The Dentists, about 5 searches for every 1 for Lumino The Dentists

The Dentists 590 searchesLumino The Dentists 130 searches

Who does AI mention more?

The Dentists, mentioned in every answer we collected

The Dentists in 3 of 3Lumino The Dentists in 0 of 3

Who does AI recommend more?

The Dentists, the only one of the two named

The Dentists first in 3Lumino The Dentists never named

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Top Napier dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Dentists appeared in all three answers. Lumino The Dentists did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Dentists1st
  2. Golden Apple Dental2nd
  3. Dentiq3rd
  4. Parkside Dental4th
  5. Dental on Raffles5th
  6. Clive Square Dental–
  7. Lumino The Dentists–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier dental clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lumino The Dentists or The Dentists more popular in search?

This chart shows how often people search Google for Lumino The Dentists and The Dentists by name. Each line represents a brand's share of searches for all seven Napier dental clinics we track, month by month, from searches in New Zealand.

Lumino The Dentists and The Dentists among Napier dental clinics in New Zealand, by month

Share of searches by month for The Dentists, Lumino The Dentists. The figures are in the table below the chart.

View monthly share of searches table
MonthThe DentistsDental on RafflesParkside DentalClive Square DentalDentiqLumino The DentistsGolden Apple Dental
Oct 202538.7%22%14%8.1%5.9%7.5%3.8%
Nov 202539.3%22.4%14.2%6.6%6%8.7%2.7%
Dec 202534.8%24.6%15.2%8.7%6.5%6.5%3.6%
Jan 202627.9%29.1%15.1%8.7%8.1%7%4.1%
Feb 202625.2%32.3%16.8%9.7%7.1%5.8%3.2%
Mar 202625.9%27%17.3%9.7%5.9%9.2%4.9%
Apr 202629.3%31.1%15.9%9.1%4.3%7.3%3%
May 202630.4%25.9%13.3%11.4%7%7.6%4.4%
Jun 202626.7%22.8%14.4%13.3%9.4%10.6%2.8%
Jul 202633.9%23.6%12.1%10.3%6.3%8.6%5.2%
Aug 202631.9%27%14.1%9.7%5.9%7.6%3.8%
Sep 202631.6%26.7%13.9%9.6%7.5%7%3.7%

How has the Lumino The Dentists and The Dentists comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier dental clinics in September 2026?

3 changes

  1. In September 2026, Dentiq overtook Lumino The Dentists to rank 5th among Napier dental clinics in New Zealand, with 7.5% of the searches.

  2. In September 2026, Lumino The Dentists lost share of searches among Napier dental clinics in New Zealand, from 7.6% to 7%.

  3. Estimated monthly branded searches for The Dentists in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Lumino The Dentists’ and The Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lumino The Dentists

14 branded search terms

  • lumino
  • lumino broadway
  • lumino chartwell
  • lumino chch
  • lumino dental
  • lumino dentist chch
  • lumino dentist everglade
  • lumino five cross roads
  • lumino garden place
  • lumino pitt street
  • lumino symes de silva
  • lumino the terrace
  • lumino wanaka
  • lumino whangarei

The Dentists

1 branded search term

  • the dentists taradale

How the Brand Demand Index is measured

Other head-to-heads among Napier dental clinics

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