Smilehaus Dental vs The Dentists:Which is more popular?
In September 2026, The Dentists had more branded searches than Smilehaus Dental among hawke’s Bay dental clinics in New Zealand. The Dentists had about 590 branded searches, while Smilehaus Dental had 110. The Dentists made up 23.9% of all hawke’s Bay dental clinic searches we track, and Smilehaus Dental accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about hawke’s Bay dental clinics, both Smilehaus Dental and The Dentists appeared in all three answers. The Dentists was mentioned before Smilehaus Dental in every answer.
Who do people search for more?
The Dentists, about 5 searches for every 1 for Smilehaus Dental
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
The Dentists, named ahead of Smilehaus Dental in every answer
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Top hawke’s Bay dental clinics in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Smilehaus Dental and The Dentists showed up in all three answers. The Dentists was listed before Smilehaus Dental in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Dentists3 of 3Named in 3 of 3 ChatGPT answers
- Smilehaus Dental3 of 3Named in 3 of 3 ChatGPT answers
- David Marriott Dental3 of 3Named in 3 of 3 ChatGPT answers
Parkside Dental2 of 3Named in 2 of 3 ChatGPT answers
Dentiq2 of 3Named in 2 of 3 ChatGPT answers
Golden Apple Dental1 of 3Named in 1 of 3 ChatGPT answers
Taradale Family Dental0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hawke’s Bay dental clinics
3 answers
Asked ChatGPT
“Which Hawke’s Bay dental clinic should I go to in Hawke's Bay Region, New Zealand?”
Asked ChatGPT
“What are the best Hawke’s Bay dental clinics in Hawke's Bay Region, New Zealand?”
Asked ChatGPT
“What's the best Hawke’s Bay dental clinic in Hawke's Bay Region, New Zealand for a checkup?”
Searched Google, AI Overview
“hawke's bay dental clinic”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dentist hawke's bay”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Smilehaus Dental or The Dentists more popular in search?
This chart shows how often people search Google for Smilehaus Dental and The Dentists by name. Each line represents a brand's share of searches for all eight hawke’s Bay dental clinics we track, month by month, from searches in New Zealand.
Share of searches by month for The Dentists, Smilehaus Dental. The figures are in the table below the chart.
View monthly share of searches table
| Month | Golden Apple Dental | The Dentists | Taradale Family Dental | Parkside Dental | Dentiq | Smilehaus Dental | David Marriott Dental |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.8% | 31.7% | 11.5% | 14.1% | 7.5% | 4% | 7.5% |
| Nov 2025 | 22.8% | 34.6% | 8.3% | 12.6% | 6.7% | 6.7% | 8.3% |
| Dec 2025 | 27.7% | 28.6% | 10.2% | 15.5% | 8.3% | 4.4% | 5.3% |
| Jan 2026 | 26.8% | 23.6% | 12.8% | 12.8% | 10.4% | 6.8% | 6.8% |
| Feb 2026 | 30.3% | 22% | 14.7% | 14.7% | 7.8% | 6.4% | 4.1% |
| Mar 2026 | 32.8% | 23% | 12.5% | 15.2% | 5.5% | 4.3% | 6.6% |
| Apr 2026 | 33.5% | 24.1% | 10.6% | 15.9% | 5.7% | 5.7% | 4.5% |
| May 2026 | 39.8% | 23.2% | 10.2% | 10.2% | 6.7% | 4.3% | 5.5% |
| Jun 2026 | 37.6% | 21.5% | 9.5% | 11.7% | 9.5% | 5.1% | 5.1% |
| Jul 2026 | 29.6% | 28.5% | 10.3% | 12.6% | 6.7% | 5.5% | 6.7% |
| Aug 2026 | 35% | 27.1% | 9.8% | 12% | 6.4% | 3.4% | 6.4% |
| Sep 2026 | 30.8% | 23.9% | 15.8% | 13% | 8.5% | 4.5% | 3.6% |
How has the Smilehaus Dental and The Dentists comparison changed over the last 12 months?
3 findings
- The Dentists was ahead of Smilehaus Dental in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smilehaus Dental’s share of searches among hawke’s Bay dental clinics in New Zealand moved from 4% to 4.5%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 12 months ending September 2026, The Dentists’ share of searches among hawke’s Bay dental clinics in New Zealand moved from 31.7% to 23.9%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand hawke’s Bay dental clinics in September 2026?
2 changes
In September 2026, Smilehaus Dental overtook David Marriott Dental to rank 6th among hawke’s Bay dental clinics in New Zealand, with 4.5% of the searches.
In September 2026, The Dentists lost share of searches among hawke’s Bay dental clinics in New Zealand, from 27.1% to 23.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Smilehaus Dental’s and The Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smilehaus Dental
1 branded search term
- smilehaus
The Dentists
1 branded search term
- the dentists taradale
Other head-to-heads among hawke’s Bay dental clinics
- Golden Apple Dental vs The Dentists: compare popularity
- Golden Apple Dental vs Taradale Family Dental: compare popularity
- Golden Apple Dental vs Parkside Dental: compare popularity
- Golden Apple Dental vs Dentiq: compare popularity
- The Dentists vs Taradale Family Dental: compare popularity
- The Dentists vs Parkside Dental: compare popularity
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