The Dentists vs Tooth Fairy Dental:Which is more popular by branded search in New Zealand?
In August 2026, The Dentists had more branded searches than Tooth Fairy Dental among tauranga dental clinics in New Zealand. The Dentists was estimated to have 4.2K branded searches compared to Tooth Fairy Dental’s 1.5K, and held a 73.5% Share of Search versus Tooth Fairy Dental’s 26.5%.
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Which is more popular in search, The Dentists or Tooth Fairy Dental?
Compare Tauranga dental clinics in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Dentists, Tooth Fairy Dental. The figures are in the table below the chart.
View monthly share of search table
| Month | The Dentists | Tooth Fairy Dental |
|---|---|---|
| Oct 2025 | 77.4% | 22.6% |
| Nov 2025 | 75.8% | 24.2% |
| Dec 2025 | 73.2% | 26.8% |
| Jan 2026 | 70.5% | 29.5% |
| Feb 2026 | 70.3% | 29.7% |
| Mar 2026 | 70.9% | 29.1% |
| Apr 2026 | 71.2% | 28.8% |
| May 2026 | 71.5% | 28.5% |
| Jun 2026 | 73.4% | 26.6% |
| Jul 2026 | 76.8% | 23.2% |
| Aug 2026 | 73.5% | 26.5% |
| Sep 2026 | — | — |
How has the The Dentists and Tooth Fairy Dental comparison changed over the last 12 months?
3 findings
- The Dentists was ahead of Tooth Fairy Dental in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Dentists’ estimated Share of Search among tauranga dental clinics in New Zealand moved from 77.4% to 73.5%, and its estimated monthly branded searches moved from 4.3K to 4.2K.
- Across the 11 months ending August 2026, Tooth Fairy Dental’s estimated Share of Search among tauranga dental clinics in New Zealand moved from 22.6% to 26.5%, and its estimated monthly branded searches moved from 1.3K to 1.5K.
How did search popularity change for New Zealand tauranga dental clinics in August 2026?
2 changes
In August 2026, Tooth Fairy Dental gained estimated Share of Search among tauranga dental clinics in New Zealand, from 23.2% to 26.5%.
In August 2026, The Dentists lost estimated Share of Search among tauranga dental clinics in New Zealand, from 76.8% to 73.5%.
How each brand is measured
Brandwave collects information about searches that people make online using The Dentists’ and Tooth Fairy Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Dentists
6 branded search terms
- the dentists rotorua
- the dentists taradale
- the dentists taradale napier
- the dentists taupo
- the dentists tauranga
- the dentists whanganui
Tooth Fairy Dental
11 branded search terms
- the tooth fairy dental clinic
- tooth fairy dental
- tooth fairy dental bethlehem
- tooth fairy dental care
- tooth fairy dental clinic
- tooth fairy dental clinic near me
- tooth fairy dental clinic prices
- tooth fairy dental group
- tooth fairy dental hygiene
- tooth fairy dental near me
- tooth fairy dental tauranga
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.