How popular isThe Aussie Butcher?
In September 2026, people searched for The Aussie Butcher by name about 3,600 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 10.2% of all New Zealand butcher chain searches, placing The Aussie Butcher third out of four chains. When we asked both ChatGPT and Google AI Overviews about butcher chains, The Aussie Butcher appeared in two of the three answers and was the second most recommended of the four.
The Aussie Butcher is the third most searched of 4 competitors and the second most recommended in AI answers.
Mad ButcherShare of searches 64.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Westmere ButcheryShare of searches 22.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
The Aussie ButcherShare of searches 10.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
Neat MeatShare of searches 2.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top butcher chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Aussie Butcher was mentioned in two out of three: in two of the three ChatGPT answers. The Aussie Butcher is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mad Butcher3 of 3Named in 3 of 3 ChatGPT answers
- The Aussie Butcher2 of 3Named in 2 of 3 ChatGPT answers
- Westmere Butchery1 of 3Named in 1 of 3 ChatGPT answers
- Neat Meat0 of 3Named in 0 of 3 ChatGPT answers
See every answer about butcher chains
3 answers
Asked ChatGPT
“Which butcher chain should I shop at in New Zealand?”
Asked ChatGPT
“What are the best butcher chains in New Zealand?”
Asked ChatGPT
“What's the best butcher chain in New Zealand for fresh meat?”
Searched Google, AI Overview
“butcher nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“local butcher”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which butcher chains compete with The Aussie Butcher?
Share of searches by month for Mad Butcher, Westmere Butchery, The Aussie Butcher, Neat Meat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mad Butcher | Westmere Butchery | The Aussie Butcher | Neat Meat |
|---|---|---|---|---|
| Oct 2025 | 60.7% | 30.2% | 7.4% | 1.7% |
| Nov 2025 | 59.1% | 28.5% | 10.4% | 1.9% |
| Dec 2025 | 53.5% | 32.4% | 11.8% | 2.3% |
| Jan 2026 | 59.1% | 28.6% | 10.4% | 1.9% |
| Feb 2026 | 66.2% | 21.8% | 9.7% | 2.2% |
| Mar 2026 | 67.9% | 21.9% | 8% | 2.2% |
| Apr 2026 | 64.8% | 22.9% | 10.2% | 2% |
| May 2026 | 66.3% | 23.2% | 8.4% | 2.1% |
| Jun 2026 | 61.4% | 26.4% | 9.6% | 2.7% |
| Jul 2026 | 64.2% | 22.9% | 10.2% | 2.8% |
| Aug 2026 | 64.1% | 22.9% | 10.2% | 2.8% |
| Sep 2026 | 64.1% | 22.9% | 10.2% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.1% | 22.7K | 0% | 0 points | |
| 2, held 2nd | 22.9% | 8.1K | 0% | 0 points | |
| 3, held 3rd | 10.2% | 3.6K | 0% | 0 points | |
| 4, held 4th | 2.8% | 1K | 0% | 0 points |
64.1%
Held 1st. 22.7K estimated branded searches, 0% vs prior month. Share 0 points.
22.9%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.2%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
2.8%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between The Aussie Butcher and its closest rivals
Every comparison with The Aussie Butcher
3 comparisons
How has branded search demand for The Aussie Butcher changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Aussie Butcher in New Zealand fell from 4.4K to 3.6K.
- Across the 12 months ending September 2026, The Aussie Butcher’s share of searches among butcher chains in New Zealand increased from 7.4% to 10.2%.
- Across the 12 months ending September 2026, The Aussie Butcher’s share of searches among butcher chains in New Zealand peaked at 11.8% in December 2025 and was lowest at 7.4% in October 2025.
How did search popularity change for New Zealand butcher chains in September 2026?
3 changes
Estimated monthly branded searches for Westmere Butchery in New Zealand fell 55.2% over 12 measured months, from 18.1K to 8.1K in September 2026.
Estimated monthly branded searches for Mad Butcher in New Zealand fell 37.6% over 12 measured months, from 36.4K to 22.7K in September 2026.
Estimated monthly branded searches for The Aussie Butcher in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are The Aussie Butcher’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using The Aussie Butcher’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- aussie butcher
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