Brandwave

How popular isMad Butcher?

In September 2026, people searched for Mad Butcher by name about 22,700 times in New Zealand, a 37.6% decrease from the previous year. These searches made up 64.1% of all New Zealand butcher chain searches, placing Mad Butcher first out of four chains. When we asked both ChatGPT and Google AI Overviews about butcher chains, Mad Butcher appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Mad Butcher is the most searched of 4 competitors and the most recommended in AI answers.

  1. Mad ButcherShare of searches 64.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Westmere ButcheryShare of searches 22.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
  3. The Aussie ButcherShare of searches 10.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. Neat MeatShare of searches 2.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top butcher chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Mad Butcher appeared in all three answers. Mad Butcher is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mad Butcher1st
  2. The Aussie Butcher2nd
  3. Westmere Butchery3rd
  4. Neat Meat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about butcher chains

3 answers

  • Asked ChatGPT

    “Which butcher chain should I shop at in New Zealand?”

    1. 1Mad Butcher
    2. 2The Aussie Butcher

  • Asked ChatGPT

    “What are the best butcher chains in New Zealand?”

    1. 1Mad Butcher

  • Asked ChatGPT

    “What's the best butcher chain in New Zealand for fresh meat?”

    1. 1Mad Butcher
    2. 2The Aussie Butcher
    3. 3Westmere Butchery

  • Searched Google, AI Overview

    “butcher nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “local butcher”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which butcher chains compete with Mad Butcher?

Mad Butcher against butcher chains in New Zealand, by month

Share of searches by month for Mad Butcher, Westmere Butchery, The Aussie Butcher, Neat Meat. The figures are in the table below the chart.

View monthly share of searches table
MonthMad ButcherWestmere ButcheryThe Aussie ButcherNeat Meat
Oct 202560.7%30.2%7.4%1.7%
Nov 202559.1%28.5%10.4%1.9%
Dec 202553.5%32.4%11.8%2.3%
Jan 202659.1%28.6%10.4%1.9%
Feb 202666.2%21.8%9.7%2.2%
Mar 202667.9%21.9%8%2.2%
Apr 202664.8%22.9%10.2%2%
May 202666.3%23.2%8.4%2.1%
Jun 202661.4%26.4%9.6%2.7%
Jul 202664.2%22.9%10.2%2.8%
Aug 202664.1%22.9%10.2%2.8%
Sep 202664.1%22.9%10.2%2.8%

  1. 1.Mad Butcher

    64.1%

    Held 1st. 22.7K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Westmere Butchery

    22.9%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.The Aussie Butcher

    10.2%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Neat Meat

    2.8%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mad Butcher and its closest rivals

Every comparison with Mad Butcher

3 comparisons

How has branded search demand for Mad Butcher changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mad Butcher in New Zealand fell from 36.4K to 22.7K.
  • Across the 12 months ending September 2026, Mad Butcher’s share of searches among butcher chains in New Zealand increased from 60.7% to 64.1%.
  • Across the 12 months ending September 2026, Mad Butcher’s share of searches among butcher chains in New Zealand peaked at 67.9% in March 2026 and was lowest at 53.5% in December 2025.

How did search popularity change for New Zealand butcher chains in September 2026?

3 changes

  1. Estimated monthly branded searches for Westmere Butchery in New Zealand fell 55.2% over 12 measured months, from 18.1K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Mad Butcher in New Zealand fell 37.6% over 12 measured months, from 36.4K to 22.7K in September 2026.

  3. Estimated monthly branded searches for The Aussie Butcher in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Mad Butcher’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Mad Butcher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mad butcher
  • mad butcher chicken
  • mad butcher delivery
  • mad butcher hours
  • mad butcher madmarket
  • mad butcher meat
  • mad butcher palmerston
  • mad butcher palmy
  • mad butcher shops
  • mad butcher special
  • madbutcher

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How the Brand Demand Index is measured

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