Brandwave

How popular isTaupo Funeral Services in search?

In August 2026, there were an estimated 1K branded searches for Taupo Funeral Services in New Zealand which is up 13.6% over the last 11 months. Taupo Funeral Services holds 28.8% estimated Share of Search among New Zealand taupo funeral directors and is ranked 2nd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Haven Falls50.1%
  2. Taupo Funeral Services28.8%
  3. Simply Funerals21%

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Which taupo funeral directors compete with Taupo Funeral Services?

Taupo Funeral Services against taupo funeral directors in New Zealand, by month

Share of Search by month for Haven Falls, Taupo Funeral Services, Simply Funerals. The figures are in the table below the chart.

View monthly share of search table
MonthHaven FallsTaupo Funeral ServicesSimply Funerals
Oct 202557.2%32.7%10%
Nov 202543.8%28.1%28.1%
Dec 202550.4%35.7%13.9%
Jan 202658%28.9%13.1%
Feb 202657.1%27.6%15.3%
Mar 202648.7%32.1%19.2%
Apr 202660.7%12.7%26.6%
May 202650.3%27.3%22.4%
Jun 202646.7%38.9%14.4%
Jul 202645.9%41.5%12.7%
Aug 202650.1%28.8%21%
Sep 2026———
  1. held 1st · 1.7K estimated branded searches · -1.7% vs prior month · +4.3 points

  2. held 2nd · 1K estimated branded searches · -37.5% vs prior month · -12.6 points

  3. held 3rd · 730 estimated branded searches · +49% vs prior month · +8.3 points

Compare search popularity between Taupo Funeral Services and its closest rivals

How has branded search demand for Taupo Funeral Services changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Taupo Funeral Services in New Zealand rose from 880 to 1K.
  • Across the 11 months ending August 2026, Taupo Funeral Services’ estimated Share of Search among taupo funeral directors in New Zealand decreased from 32.7% to 28.8%.
  • Across the 11 months ending August 2026, Taupo Funeral Services’ estimated Share of Search among taupo funeral directors in New Zealand peaked at 41.5% in July 2026 and was lowest at 12.7% in April 2026.

How did search popularity change for New Zealand taupo funeral directors in August 2026?

  1. In August 2026, Simply Funerals gained estimated Share of Search among taupo funeral directors in New Zealand, from 12.7% to 21%.

  2. In August 2026, Haven Falls gained estimated Share of Search among taupo funeral directors in New Zealand, from 45.9% to 50.1%.

  3. In August 2026, Taupo Funeral Services lost estimated Share of Search among taupo funeral directors in New Zealand, from 41.5% to 28.8%.

How is Taupo Funeral Services measured?

Brandwave collects information about searches that people make online using Taupo Funeral Services’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • taupo funeral services

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How the Brand Demand Index is measured

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Is Taupo Funeral Services your brand?

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