How popular isSimply Funerals in search?
In August 2026, there were an estimated 730 branded searches for Simply Funerals in New Zealand which is up 170.4% over the last 11 months. Simply Funerals holds 21% estimated Share of Search among New Zealand taupo funeral directors and is ranked 3rd of 3 competitors for search popularity.
Haven Falls50.1%Taupo Funeral Services28.8%
Simply Funerals21%
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Which taupo funeral directors compete with Simply Funerals?
Share of Search by month for Haven Falls, Taupo Funeral Services, Simply Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Haven Falls | Taupo Funeral Services | Simply Funerals |
|---|---|---|---|
| Oct 2025 | 57.2% | 32.7% | 10% |
| Nov 2025 | 43.8% | 28.1% | 28.1% |
| Dec 2025 | 50.4% | 35.7% | 13.9% |
| Jan 2026 | 58% | 28.9% | 13.1% |
| Feb 2026 | 57.1% | 27.6% | 15.3% |
| Mar 2026 | 48.7% | 32.1% | 19.2% |
| Apr 2026 | 60.7% | 12.7% | 26.6% |
| May 2026 | 50.3% | 27.3% | 22.4% |
| Jun 2026 | 46.7% | 38.9% | 14.4% |
| Jul 2026 | 45.9% | 41.5% | 12.7% |
| Aug 2026 | 50.1% | 28.8% | 21% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 1.7K | -1.7% | +4.3 points | |
| 2, held 2nd | 28.8% | 1K | -37.5% | -12.6 points | |
| 3, held 3rd | 21% | 730 | +49% | +8.3 points |
50.1%
held 1st · 1.7K estimated branded searches · -1.7% vs prior month · +4.3 points
28.8%
held 2nd · 1K estimated branded searches · -37.5% vs prior month · -12.6 points
21%
held 3rd · 730 estimated branded searches · +49% vs prior month · +8.3 points
Compare search popularity between Simply Funerals and its closest rivals
How has branded search demand for Simply Funerals changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Simply Funerals in New Zealand rose from 270 to 730.
- Across the 11 months ending August 2026, Simply Funerals’ estimated Share of Search among taupo funeral directors in New Zealand increased from 10% to 21%.
- Across the 11 months ending August 2026, Simply Funerals’ estimated Share of Search among taupo funeral directors in New Zealand peaked at 28.1% in November 2025 and was lowest at 10% in October 2025.
How did search popularity change for New Zealand taupo funeral directors in August 2026?
3 changes
In August 2026, Simply Funerals gained estimated Share of Search among taupo funeral directors in New Zealand, from 12.7% to 21%.
In August 2026, Haven Falls gained estimated Share of Search among taupo funeral directors in New Zealand, from 45.9% to 50.1%.
In August 2026, Taupo Funeral Services lost estimated Share of Search among taupo funeral directors in New Zealand, from 41.5% to 28.8%.
How is Simply Funerals measured?
Brandwave collects information about searches that people make online using Simply Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- simply funerals
- simply funerals taupo
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