Simply Funerals vs Taupo Funeral Services:Which is more popular by branded search in New Zealand?
In August 2026, Taupo Funeral Services had more branded searches than Simply Funerals among taupo funeral directors in New Zealand. Taupo Funeral Services was estimated to have 1K branded searches compared to Simply Funerals’ 730, and held a 28.8% Share of Search versus Simply Funerals’ 21%.
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Which is more popular in search, Simply Funerals or Taupo Funeral Services?
Compare Taupo funeral directors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Taupo Funeral Services, Simply Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Haven Falls | Taupo Funeral Services | Simply Funerals |
|---|---|---|---|
| Oct 2025 | 57.2% | 32.7% | 10% |
| Nov 2025 | 43.8% | 28.1% | 28.1% |
| Dec 2025 | 50.4% | 35.7% | 13.9% |
| Jan 2026 | 58% | 28.9% | 13.1% |
| Feb 2026 | 57.1% | 27.6% | 15.3% |
| Mar 2026 | 48.7% | 32.1% | 19.2% |
| Apr 2026 | 60.7% | 12.7% | 26.6% |
| May 2026 | 50.3% | 27.3% | 22.4% |
| Jun 2026 | 46.7% | 38.9% | 14.4% |
| Jul 2026 | 45.9% | 41.5% | 12.7% |
| Aug 2026 | 50.1% | 28.8% | 21% |
| Sep 2026 | — | — | — |
How has the Simply Funerals and Taupo Funeral Services comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Simply Funerals took it in April 2026, Taupo Funeral Services took it in May 2026.
- Across the 11 months ending August 2026, Simply Funerals’ estimated Share of Search among taupo funeral directors in New Zealand moved from 10% to 21%, and its estimated monthly branded searches moved from 270 to 730.
- Across the 11 months ending August 2026, Taupo Funeral Services’ estimated Share of Search among taupo funeral directors in New Zealand moved from 32.7% to 28.8%, and its estimated monthly branded searches moved from 880 to 1K.
How did search popularity change for New Zealand taupo funeral directors in August 2026?
2 changes
In August 2026, Simply Funerals gained estimated Share of Search among taupo funeral directors in New Zealand, from 12.7% to 21%.
In August 2026, Taupo Funeral Services lost estimated Share of Search among taupo funeral directors in New Zealand, from 41.5% to 28.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Simply Funerals’ and Taupo Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Simply Funerals
2 branded search terms
- simply funerals
- simply funerals taupo
Taupo Funeral Services
1 branded search term
- taupo funeral services
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