Brandwave

How popular isTamiya?

In September 2026, people searched for Tamiya by name about 860 times in New Zealand, about the same as the previous year. These searches made up 34.7% of all New Zealand RC car brand searches, placing Tamiya second out of five brands. When we asked both ChatGPT and Google AI Overviews about RC car brands, Tamiya appeared in all answers and was the third most recommended of the five.

Search and AI answers in September 2026

Tamiya is the second most searched of 5 competitors and the third most recommended in AI answers.

  1. TraxxasShare of searches 36.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. TamiyaShare of searches 34.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. AxialShare of searches 19.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. ArrmaShare of searches 7.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. LosiShare of searches 1.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Tamiya website (opens in a new tab)

Follow Tamiya and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top RC car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tamiya appeared in all five answers. Tamiya is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrma1st
  2. Traxxas2nd
  3. Tamiya3rd
  4. Losi4th
  5. Axial5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tamiya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arrma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traxxas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Axial4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Losi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about RC car brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which RC car brands compete with Tamiya?

Tamiya against RC car brands in New Zealand, by month

Share of searches by month for Traxxas, Tamiya, Axial, Arrma. The figures are in the table below the chart.

View monthly share of searches table
MonthTraxxasTamiyaAxialArrmaLosi
Oct 202539.1%29.9%20.8%8.5%1.8%
Nov 202538.8%29.7%20.6%9.1%1.7%
Dec 202543%32.3%14%8.7%2%
Jan 202641.8%32%14.8%9.2%2.2%
Feb 202647.9%27.7%15.6%7.2%1.6%
Mar 202651.2%21.7%19.5%6.5%1.1%
Apr 202648.8%24.5%18.1%7.4%1.2%
May 202644%29.9%19.8%4%2.3%
Jun 202640.5%28.8%22.3%6.8%1.5%
Jul 202637%35.1%18.1%7.9%1.9%
Aug 202638.9%33.8%17.5%8%1.8%
Sep 202636.7%34.7%19.4%7.7%1.6%

  1. 1.Traxxas

    36.7%

    Held 1st. 910 estimated branded searches, -15% vs prior month. Share -2.2 points.

  2. 2.Tamiya

    34.7%

    Held 2nd. 860 estimated branded searches, -7.5% vs prior month. Share +0.9 points.

  3. 3.Axial

    19.4%

    Held 3rd. 480 estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Arrma

    7.7%

    Held 4th. 190 estimated branded searches, -13.6% vs prior month. Share -0.3 points.

  5. 5.Losi

    1.6%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.2 points.

Compare popularity between Tamiya and its closest rivals

Every comparison with Tamiya

10 comparisons

How has branded search demand for Tamiya changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tamiya in New Zealand held steady, from 850 to 860.
  • Across the 12 months ending September 2026, Tamiya’s share of searches among RC car brands in New Zealand increased from 29.9% to 34.7%.
  • Across the 12 months ending September 2026, Tamiya’s share of searches among RC car brands in New Zealand peaked at 35.1% in July 2026 and was lowest at 21.7% in March 2026.

How did search popularity change for New Zealand RC car brands in September 2026?

5 changes

  1. In September 2026, Axial gained share of searches among RC car brands in New Zealand, from 17.5% to 19.4%.

  2. In September 2026, Tamiya gained share of searches among RC car brands in New Zealand, from 33.8% to 34.7%.

  3. In September 2026, Traxxas lost share of searches among RC car brands in New Zealand, from 38.9% to 36.7%.

  4. Estimated monthly branded searches for Arrma in New Zealand fell 20.8% over 12 measured months, from 240 to 190 in September 2026.

  5. Estimated monthly branded searches for Losi in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are Tamiya’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tamiya’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tamiya
  • tamiya rc car

Do you work for Tamiya? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tamiya compete?

Tamiya is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
RC car brands2nd of 534.7%Shown above
Model paint brands1st of 552.2%Show ranking
Model kit brands1st of 657.6%Show ranking
Creator with pink hair and a pink jacket

Is Tamiya your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free