Brandwave

How popular isAxial?

In September 2026, people searched for Axial by name about 480 times in New Zealand, an 18.6% decrease from the previous year. These searches made up 19.4% of all New Zealand RC car brand searches, placing Axial third out of five brands. When we asked both ChatGPT and Google AI Overviews about RC car brands, Axial appeared in four of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Axial is the third most searched of 5 competitors and the fifth most recommended in AI answers.

  1. TraxxasShare of searches 36.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. TamiyaShare of searches 34.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. AxialShare of searches 19.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. ArrmaShare of searches 7.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. LosiShare of searches 1.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top RC car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Axial was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Axial is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrma1st
  2. Traxxas2nd
  3. Tamiya3rd
  4. Losi4th
  5. Axial5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tamiya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arrma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traxxas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Axial4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Losi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about RC car brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which RC car brands compete with Axial?

Axial against RC car brands in New Zealand, by month

Share of searches by month for Traxxas, Tamiya, Axial, Arrma. The figures are in the table below the chart.

View monthly share of searches table
MonthTraxxasTamiyaAxialArrmaLosi
Oct 202539.1%29.9%20.8%8.5%1.8%
Nov 202538.8%29.7%20.6%9.1%1.7%
Dec 202543%32.3%14%8.7%2%
Jan 202641.8%32%14.8%9.2%2.2%
Feb 202647.9%27.7%15.6%7.2%1.6%
Mar 202651.2%21.7%19.5%6.5%1.1%
Apr 202648.8%24.5%18.1%7.4%1.2%
May 202644%29.9%19.8%4%2.3%
Jun 202640.5%28.8%22.3%6.8%1.5%
Jul 202637%35.1%18.1%7.9%1.9%
Aug 202638.9%33.8%17.5%8%1.8%
Sep 202636.7%34.7%19.4%7.7%1.6%

  1. 1.Traxxas

    36.7%

    Held 1st. 910 estimated branded searches, -15% vs prior month. Share -2.2 points.

  2. 2.Tamiya

    34.7%

    Held 2nd. 860 estimated branded searches, -7.5% vs prior month. Share +0.9 points.

  3. 3.Axial

    19.4%

    Held 3rd. 480 estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Arrma

    7.7%

    Held 4th. 190 estimated branded searches, -13.6% vs prior month. Share -0.3 points.

  5. 5.Losi

    1.6%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.2 points.

Compare popularity between Axial and its closest rivals

Every comparison with Axial

4 comparisons

How has branded search demand for Axial changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Axial in New Zealand fell from 590 to 480.
  • Across the 12 months ending September 2026, Axial’s share of searches among RC car brands in New Zealand decreased from 20.8% to 19.4%.
  • Across the 12 months ending September 2026, Axial’s share of searches among RC car brands in New Zealand peaked at 22.3% in June 2026 and was lowest at 14% in December 2025.

How did search popularity change for New Zealand RC car brands in September 2026?

5 changes

  1. In September 2026, Axial gained share of searches among RC car brands in New Zealand, from 17.5% to 19.4%.

  2. In September 2026, Tamiya gained share of searches among RC car brands in New Zealand, from 33.8% to 34.7%.

  3. In September 2026, Traxxas lost share of searches among RC car brands in New Zealand, from 38.9% to 36.7%.

  4. Estimated monthly branded searches for Arrma in New Zealand fell 20.8% over 12 measured months, from 240 to 190 in September 2026.

  5. Estimated monthly branded searches for Losi in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are Axial’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Axial’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • axial

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How the Brand Demand Index is measured

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