Axial vs Losi:Which is more popular?
In September 2026, Axial had more branded searches than Losi among RC car brands in New Zealand. Axial had about 480 branded searches, while Losi had 40. Axial made up 19.4% of all RC car brand searches we track, and Losi accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about RC car brands, Axial and Losi each appeared in four of the five answers. Axial and Losi were each mentioned first in two of the four answers.
Who do people search for more?
Axial, about 12 searches for every 1 for Losi
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top RC car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Axial was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Losi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Axial and Losi were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tamiya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arrma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Traxxas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Axial4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Losi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about RC car brands
5 answers
Asked ChatGPT
“Which RC car brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best RC car brands in New Zealand?”
Asked ChatGPT
“What's the best RC car brand in New Zealand for a hobby car?”
Searched Google, AI Overview
“remote control car nz”
Searched Google, AI Overview
“rc truck nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Axial or Losi more popular in search?
This chart shows how often people search Google for Axial and Losi by name. Each line represents a brand's share of searches for all five RC car brands we track, month by month, from searches in New Zealand.
Share of searches by month for Axial, Losi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traxxas | Tamiya | Axial | Arrma | Losi |
|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 29.9% | 20.8% | 8.5% | 1.8% |
| Nov 2025 | 38.8% | 29.7% | 20.6% | 9.1% | 1.7% |
| Dec 2025 | 43% | 32.3% | 14% | 8.7% | 2% |
| Jan 2026 | 41.8% | 32% | 14.8% | 9.2% | 2.2% |
| Feb 2026 | 47.9% | 27.7% | 15.6% | 7.2% | 1.6% |
| Mar 2026 | 51.2% | 21.7% | 19.5% | 6.5% | 1.1% |
| Apr 2026 | 48.8% | 24.5% | 18.1% | 7.4% | 1.2% |
| May 2026 | 44% | 29.9% | 19.8% | 4% | 2.3% |
| Jun 2026 | 40.5% | 28.8% | 22.3% | 6.8% | 1.5% |
| Jul 2026 | 37% | 35.1% | 18.1% | 7.9% | 1.9% |
| Aug 2026 | 38.9% | 33.8% | 17.5% | 8% | 1.8% |
| Sep 2026 | 36.7% | 34.7% | 19.4% | 7.7% | 1.6% |
How has the Axial and Losi comparison changed over the last 12 months?
3 findings
- Axial was ahead of Losi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Axial’s share of searches among RC car brands in New Zealand moved from 20.8% to 19.4%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Losi’s share of searches among RC car brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand RC car brands in September 2026?
2 changes
In September 2026, Axial gained share of searches among RC car brands in New Zealand, from 17.5% to 19.4%.
Estimated monthly branded searches for Losi in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Axial’s and Losi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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