RC car brands in New Zealand:Which are most popular?
In September 2026, Traxxas was the most searched RC car brand in New Zealand, accounting for 36.7% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Tamiya and Arrma showed up in every answer. Arrma was recommended most often, though no response put it first.
TraxxasShare of searches 36.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
TamiyaShare of searches 34.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd- AxialShare of searches 19.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
ArrmaShare of searches 7.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
LosiShare of searches 1.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Follow RC car brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top RC car brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Tamiya and Arrma appeared every time. Arrma was recommended most often, though no answer put it first. Traxxas was second, and Tamiya was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tamiya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arrma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Traxxas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Axial4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Losi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about RC car brands
5 answers
Asked ChatGPT
“Which RC car brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best RC car brands in New Zealand?”
Asked ChatGPT
“What's the best RC car brand in New Zealand for a hobby car?”
Searched Google, AI Overview
“remote control car nz”
Searched Google, AI Overview
“rc truck nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which RC car brands do people search for most?
This chart shows how often people search Google for each RC car brand by name. Each line represents a brand's share of searches for all five RC car brands we track, month by month, from searches in New Zealand.
Share of searches by month for Traxxas, Tamiya, Axial, Arrma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traxxas | Tamiya | Axial | Arrma | Losi |
|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 29.9% | 20.8% | 8.5% | 1.8% |
| Nov 2025 | 38.8% | 29.7% | 20.6% | 9.1% | 1.7% |
| Dec 2025 | 43% | 32.3% | 14% | 8.7% | 2% |
| Jan 2026 | 41.8% | 32% | 14.8% | 9.2% | 2.2% |
| Feb 2026 | 47.9% | 27.7% | 15.6% | 7.2% | 1.6% |
| Mar 2026 | 51.2% | 21.7% | 19.5% | 6.5% | 1.1% |
| Apr 2026 | 48.8% | 24.5% | 18.1% | 7.4% | 1.2% |
| May 2026 | 44% | 29.9% | 19.8% | 4% | 2.3% |
| Jun 2026 | 40.5% | 28.8% | 22.3% | 6.8% | 1.5% |
| Jul 2026 | 37% | 35.1% | 18.1% | 7.9% | 1.9% |
| Aug 2026 | 38.9% | 33.8% | 17.5% | 8% | 1.8% |
| Sep 2026 | 36.7% | 34.7% | 19.4% | 7.7% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.7% | 910 | -15% | -2.2 points | |
| 2, held 2nd | 34.7% | 860 | -7.5% | +0.9 points | |
| 3, held 3rd | 19.4% | 480 | 0% | +1.9 points | |
| 4, held 4th | 7.7% | 190 | -13.6% | -0.3 points | |
| 5, held 5th | 1.6% | 40 | -20% | -0.2 points |
1.
Traxxas36.7%
Held 1st. 910 estimated branded searches, -15% vs prior month. Share -2.2 points.
2.
Tamiya34.7%
Held 2nd. 860 estimated branded searches, -7.5% vs prior month. Share +0.9 points.
3.Axial
19.4%
Held 3rd. 480 estimated branded searches, 0% vs prior month. Share +1.9 points.
4.
Arrma7.7%
Held 4th. 190 estimated branded searches, -13.6% vs prior month. Share -0.3 points.
5.
Losi1.6%
Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.2 points.
Which brand is most popular in search among RC car brands in New Zealand?
5 brands
In September 2026, Traxxas was the most searched among RC car brands in New Zealand, with an estimated 910 branded searches, 36.7% of all searches for the five we track. Tamiya is in 2nd place, 2 percentage points behind at 34.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Traxxas | 39.1% → 36.7% | 51.2%Mar 2026 | 36.7%Sep 2026 | 1st |
| Tamiya | 29.9% → 34.7% | 35.1%Jul 2026 | 21.7%Mar 2026 | 2nd |
| Axial | 20.8% → 19.4% | 22.3%Jun 2026 | 14%Dec 2025 | 3rd |
| Arrma | 8.5% → 7.7% | 9.2%Jan 2026 | 4%May 2026 | 4th |
| Losi | 1.8% → 1.6% | 2.3%May 2026 | 1.1%Mar 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Traxxas’ share of searches among RC car brands in New Zealand decreased from 39.1% to 36.7%.
- Across the 12 months ending September 2026, Tamiya’s share of searches among RC car brands in New Zealand increased from 29.9% to 34.7%.
- Across the 12 months ending September 2026, Axial’s share of searches among RC car brands in New Zealand decreased from 20.8% to 19.4%.
- Across the 12 months ending September 2026, Arrma’s share of searches among RC car brands in New Zealand decreased from 8.5% to 7.7%.
- Across the 12 months ending September 2026, Traxxas’ share of searches among RC car brands in New Zealand peaked at 51.2% in March 2026 and was lowest at 36.7% in September 2026.
- Across the 12 months ending September 2026, Tamiya’s share of searches among RC car brands in New Zealand peaked at 35.1% in July 2026 and was lowest at 21.7% in March 2026.
- Across the 12 months ending September 2026, Axial’s share of searches among RC car brands in New Zealand peaked at 22.3% in June 2026 and was lowest at 14% in December 2025.
- Across the 12 months ending September 2026, Arrma’s share of searches among RC car brands in New Zealand peaked at 9.2% in January 2026 and was lowest at 4% in May 2026.
- Across the 12 months ending September 2026, Losi’s share of searches among RC car brands in New Zealand peaked at 2.3% in May 2026 and was lowest at 1.1% in March 2026.
- Across the 12 months ending September 2026, Losi held steady: its share of searches among RC car brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand RC car brands in September 2026?
5 changes
In September 2026, Axial gained share of searches among RC car brands in New Zealand, from 17.5% to 19.4%.
In September 2026, Tamiya gained share of searches among RC car brands in New Zealand, from 33.8% to 34.7%.
In September 2026, Traxxas lost share of searches among RC car brands in New Zealand, from 38.9% to 36.7%.
Estimated monthly branded searches for Arrma in New Zealand fell 20.8% over 12 measured months, from 240 to 190 in September 2026.
Estimated monthly branded searches for Losi in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.