Tamiya vs Vallejo:Which is more popular?
In September 2026, Tamiya had more branded searches than Vallejo among model paint brands in New Zealand. Tamiya had about 720 branded searches, while Vallejo had 400. Tamiya made up 52.2% of all model paint brand searches we track, and Vallejo accounted for 29%. When we asked ChatGPT and Google AI Overviews about model paint brands, both Tamiya and Vallejo appeared in all five answers. Vallejo was mentioned before Tamiya in three out of five answers.
Who do people search for more?
Tamiya, about 80% more searches than Vallejo
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Vallejo, named ahead of Tamiya in 3 of 5 answers
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Top model paint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Tamiya and Vallejo showed up in all five answers. Vallejo was listed before Tamiya in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vallejo1st
- Tamiya2nd
AK Interactive3rd- Mr. Hobby4th
Citadel5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tamiya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vallejo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AK Interactive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Citadel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mr. Hobby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about model paint brands
5 answers
Asked ChatGPT
“Which model paint brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best model paint brands in New Zealand?”
Asked ChatGPT
“What's the best model paint brand in New Zealand for a hobby project?”
Searched Google, AI Overview
“best model paint”
Searched Google, AI Overview
“model paint brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Tamiya or Vallejo more popular in search?
This chart shows how often people search Google for Tamiya and Vallejo by name. Each line represents a brand's share of searches for all five model paint brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tamiya, Vallejo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tamiya | Vallejo | Citadel | AK Interactive | Mr. Hobby |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 30.2% | 13.5% | 5.6% | 4% |
| Nov 2025 | 49.6% | 28.6% | 11.8% | 7.6% | 2.5% |
| Dec 2025 | 49.7% | 29% | 14.5% | 4.8% | 2.1% |
| Jan 2026 | 46.5% | 33.5% | 13.5% | 3.2% | 3.2% |
| Feb 2026 | 49.2% | 28.3% | 14.2% | 4.2% | 4.2% |
| Mar 2026 | 42.4% | 35.3% | 15.1% | 5% | 2.2% |
| Apr 2026 | 45.7% | 29.5% | 13.2% | 7% | 4.7% |
| May 2026 | 47.1% | 34.6% | 11.1% | 4.6% | 2.6% |
| Jun 2026 | 50% | 26.3% | 14.4% | 5.9% | 3.4% |
| Jul 2026 | 51.1% | 27% | 12.1% | 6.4% | 3.5% |
| Aug 2026 | 48.3% | 31.5% | 11.4% | 6% | 2.7% |
| Sep 2026 | 52.2% | 29% | 10.1% | 5.1% | 3.6% |
How has the Tamiya and Vallejo comparison changed over the last 12 months?
3 findings
- Tamiya was ahead of Vallejo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tamiya’s share of searches among model paint brands in New Zealand moved from 46.8% to 52.2%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 12 months ending September 2026, Vallejo’s share of searches among model paint brands in New Zealand moved from 30.2% to 29%, and its estimated monthly branded searches moved from 380 to 400.
How did search popularity change for New Zealand model paint brands in September 2026?
2 changes
In September 2026, Tamiya gained share of searches among model paint brands in New Zealand, from 48.3% to 52.2%.
In September 2026, Vallejo lost share of searches among model paint brands in New Zealand, from 31.5% to 29%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tamiya’s and Vallejo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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