How popular isTailgunner?
In September 2026, people searched for Tailgunner by name about 50 times in New Zealand, a 66.7% increase from the previous year. These searches made up 6.3% of all New Zealand Wellington digital marketing agency searches, placing Tailgunner sixth out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Wellington digital marketing agencies, Tailgunner appeared in three of the five answers and was the most recommended of the seven.
Tailgunner is the sixth most searched of 7 competitors and the most recommended in AI answers.
PS/digitalShare of searches 31.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Aro DigitalShare of searches 25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th- Grow My BusinessShare of searches 25%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
- Aztera MarketingShare of searches 6.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
TailgunnerShare of searches 6.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top Wellington digital marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tailgunner was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tailgunner is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Digitella Marketing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aro Digital3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aztera Marketing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tailgunner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PS/digital2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Grow My Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Max Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wellington digital marketing agencies
5 answers
Asked ChatGPT
“Which digital marketing agency should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best digital marketing agencies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best digital marketing agency in Wellington, New Zealand for a small business?”
Searched Google, AI Overview
“wellington digital marketing agency”
Searched Google, AI Overview
“wellington seo agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Wellington digital marketing agencies compete with Tailgunner?
Share of searches by month for PS/digital, Aro Digital, Grow My Business, Aztera Marketing, Digitella Marketing, Tailgunner. The figures are in the table below the chart.
View monthly share of searches table
| Month | PS/digital | Aro Digital | Grow My Business | Aztera Marketing | Digitella Marketing | Tailgunner | Max Marketing |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.2% | 42.3% | 19.2% | 3.8% | 7.7% | 3.8% | 3.8% |
| Nov 2025 | 37.5% | 29.2% | 20.8% | 4.2% | 4.2% | 4.2% | 0% |
| Dec 2025 | 25% | 40% | 15% | 5% | 5% | 5% | 5% |
| Jan 2026 | 16.7% | 50% | 16.7% | 3.3% | 10% | 3.3% | 0% |
| Feb 2026 | 31.8% | 40.9% | 15.9% | 2.3% | 2.3% | 6.8% | 0% |
| Mar 2026 | 17.5% | 37.5% | 17.5% | 5% | 7.5% | 12.5% | 2.5% |
| Apr 2026 | 18.4% | 39.5% | 18.4% | 2.6% | 7.9% | 13.2% | 0% |
| May 2026 | 43.8% | 21.9% | 12.5% | 6.3% | 6.3% | 6.3% | 3.1% |
| Jun 2026 | 28% | 20% | 36% | 4% | 4% | 4% | 4% |
| Jul 2026 | 26.3% | 26.3% | 26.3% | 5.3% | 5.3% | 5.3% | 5.3% |
| Aug 2026 | 22.7% | 36.4% | 22.7% | 4.5% | 4.5% | 4.5% | 4.5% |
| Sep 2026 | 31.3% | 25% | 25% | 6.3% | 6.3% | 6.3% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 31.3% | 50 | 0% | +8.5 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 25% | 40 | -50% | -11.4 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 25% | 40 | -20% | +2.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.3% | 10 | 0% | +1.7 points | |
| 5, held 5th | 6.3% | 10 | 0% | +1.7 points | |
| 6, moved from 7th to 6th | 6.3% | 10 | 0% | +1.7 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0% | 0 | -100% | -4.5 pointsmoved from 6th to 7th |
31.3%
Moved from 3rd to 1st. 50 estimated branded searches, 0% vs prior month. Share +8.5 points.
25%
Moved from 1st to 2nd. 40 estimated branded searches, -50% vs prior month. Share -11.4 points.
25%
Moved from 2nd to 3rd. 40 estimated branded searches, -20% vs prior month. Share +2.3 points.
6.3%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share +1.7 points.
6.3%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share +1.7 points.
6.3%
Moved from 7th to 6th. 10 estimated branded searches, 0% vs prior month. Share +1.7 points.
0%
Moved from 6th to 7th. 0 estimated branded searches, -100% vs prior month. Share -4.5 points.
Compare popularity between Tailgunner and its closest rivals
How has branded search demand for Tailgunner changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tailgunner in New Zealand rose from 30 to 50.
- Across the 12 months ending September 2026, Tailgunner’s share of searches among Wellington digital marketing agencies in New Zealand increased from 3.8% to 6.3%.
- Across the 12 months ending September 2026, Tailgunner’s share of searches among Wellington digital marketing agencies in New Zealand peaked at 13.2% in April 2026 and was lowest at 3.3% in January 2026.
- Across the 12 months ending September 2026, Tailgunner rose from 7th to 6th among Wellington digital marketing agencies in New Zealand.
How did search popularity change for New Zealand Wellington digital marketing agencies in September 2026?
6 changes
In September 2026, PS/digital overtook Aro Digital and Grow My Business to become the leader among Wellington digital marketing agencies in New Zealand, with 31.3% of the searches.
In September 2026, Tailgunner overtook Max Marketing to rank 6th among Wellington digital marketing agencies in New Zealand, with 6.3% of the searches.
In September 2026, Grow My Business gained share of searches among Wellington digital marketing agencies in New Zealand, from 22.7% to 25%.
In September 2026, Aztera Marketing gained share of searches among Wellington digital marketing agencies in New Zealand, from 4.5% to 6.3%.
In September 2026, Digitella Marketing gained share of searches among Wellington digital marketing agencies in New Zealand, from 4.5% to 6.3%.
In September 2026, Aro Digital lost share of searches among Wellington digital marketing agencies in New Zealand, from 36.4% to 25%.
How are Tailgunner’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tailgunner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tailgunner
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Is Tailgunner your brand?
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