Brandwave

Aro Digital vs Tailgunner:Which is more popular?

In September 2026, Aro Digital had more branded searches than Tailgunner among Wellington digital marketing agencies in New Zealand. Aro Digital had about 40 branded searches, while Tailgunner had 10. Aro Digital made up 25% of all Wellington digital marketing agency searches we track, and Tailgunner accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about Wellington digital marketing agencies, Aro Digital and Tailgunner each appeared in three of the five answers. Tailgunner was mentioned before Aro Digital in every answer.

Among Wellington digital marketing agencies in New Zealand in September 2026

Who do people search for more?

Aro Digital, about 4 searches for every 1 for Tailgunner

Aro Digital 40 searchesTailgunner 10 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Aro Digital in 3 of 5Tailgunner in 3 of 5

Who does AI recommend more?

Tailgunner, named ahead of Aro Digital in every answer

Tailgunner first in 3Aro Digital never first

Follow Aro Digital vs Tailgunner and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Wellington digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aro Digital was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tailgunner was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tailgunner was listed before Aro Digital in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tailgunner1st
  2. Digitella Marketing2nd
  3. Aztera Marketing3rd
  4. PS/digital4th
  5. Aro Digital4th
  6. Grow My Business6th
  7. Max Marketing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Digitella Marketing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aro Digital3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aztera Marketing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tailgunner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PS/digital2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grow My Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Max Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wellington digital marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aro Digital or Tailgunner more popular in search?

This chart shows how often people search Google for Aro Digital and Tailgunner by name. Each line represents a brand's share of searches for all seven Wellington digital marketing agencies we track, month by month, from searches in New Zealand.

Aro Digital and Tailgunner among Wellington digital marketing agencies in New Zealand, by month

Share of searches by month for Aro Digital, Tailgunner. The figures are in the table below the chart.

View monthly share of searches table
MonthPS/digitalAro DigitalGrow My BusinessAztera MarketingDigitella MarketingTailgunnerMax Marketing
Oct 202519.2%42.3%19.2%3.8%7.7%3.8%3.8%
Nov 202537.5%29.2%20.8%4.2%4.2%4.2%0%
Dec 202525%40%15%5%5%5%5%
Jan 202616.7%50%16.7%3.3%10%3.3%0%
Feb 202631.8%40.9%15.9%2.3%2.3%6.8%0%
Mar 202617.5%37.5%17.5%5%7.5%12.5%2.5%
Apr 202618.4%39.5%18.4%2.6%7.9%13.2%0%
May 202643.8%21.9%12.5%6.3%6.3%6.3%3.1%
Jun 202628%20%36%4%4%4%4%
Jul 202626.3%26.3%26.3%5.3%5.3%5.3%5.3%
Aug 202622.7%36.4%22.7%4.5%4.5%4.5%4.5%
Sep 202631.3%25%25%6.3%6.3%6.3%0%

How has the Aro Digital and Tailgunner comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington digital marketing agencies in September 2026?

3 changes

  1. In September 2026, PS/digital overtook Aro Digital and Grow My Business to become the leader among Wellington digital marketing agencies in New Zealand, with 31.3% of the searches.

  2. In September 2026, Tailgunner overtook Max Marketing to rank 6th among Wellington digital marketing agencies in New Zealand, with 6.3% of the searches.

  3. In September 2026, Aro Digital lost share of searches among Wellington digital marketing agencies in New Zealand, from 36.4% to 25%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Aro Digital’s and Tailgunner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aro Digital

4 branded search terms

  • Aro Digital
  • aro digital strategy
  • aro.digital
  • arodigital

Tailgunner

1 branded search term

  • tailgunner

How the Brand Demand Index is measured

Other head-to-heads among Wellington digital marketing agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free