Brandwave

Digitella Marketing vs PS/digital:Which is more popular?

In September 2026, PS/digital had more branded searches than Digitella Marketing among Wellington digital marketing agencies in New Zealand. PS/digital had about 50 branded searches, while Digitella Marketing had 10. PS/digital made up 31.3% of all Wellington digital marketing agency searches we track, and Digitella Marketing accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about Wellington digital marketing agencies, Digitella Marketing appeared in all five answers and PS/digital in two. Digitella Marketing was mentioned before PS/digital in every answer.

Among Wellington digital marketing agencies in New Zealand in September 2026

Who do people search for more?

PS/digital, about 5 searches for every 1 for Digitella Marketing

PS/digital 50 searchesDigitella Marketing 10 searches

Who does AI mention more?

Digitella Marketing, mentioned in every answer we collected

Digitella Marketing in 5 of 5PS/digital in 2 of 5

Who does AI recommend more?

Digitella Marketing, named ahead of PS/digital in every answer

Digitella Marketing first in 3PS/digital never first

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Top Wellington digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Digitella Marketing appeared in all five answers. PS/digital was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Digitella Marketing was listed before PS/digital in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tailgunner1st
  2. Digitella Marketing2nd
  3. Aztera Marketing3rd
  4. PS/digital4th
  5. Aro Digital4th
  6. Grow My Business6th
  7. Max Marketing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Digitella Marketing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aro Digital3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aztera Marketing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tailgunner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PS/digital2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grow My Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Max Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wellington digital marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Digitella Marketing or PS/digital more popular in search?

This chart shows how often people search Google for Digitella Marketing and PS/digital by name. Each line represents a brand's share of searches for all seven Wellington digital marketing agencies we track, month by month, from searches in New Zealand.

Digitella Marketing and PS/digital among Wellington digital marketing agencies in New Zealand, by month

Share of searches by month for PS/digital, Digitella Marketing. The figures are in the table below the chart.

View monthly share of searches table
MonthPS/digitalAro DigitalGrow My BusinessAztera MarketingDigitella MarketingTailgunnerMax Marketing
Oct 202519.2%42.3%19.2%3.8%7.7%3.8%3.8%
Nov 202537.5%29.2%20.8%4.2%4.2%4.2%0%
Dec 202525%40%15%5%5%5%5%
Jan 202616.7%50%16.7%3.3%10%3.3%0%
Feb 202631.8%40.9%15.9%2.3%2.3%6.8%0%
Mar 202617.5%37.5%17.5%5%7.5%12.5%2.5%
Apr 202618.4%39.5%18.4%2.6%7.9%13.2%0%
May 202643.8%21.9%12.5%6.3%6.3%6.3%3.1%
Jun 202628%20%36%4%4%4%4%
Jul 202626.3%26.3%26.3%5.3%5.3%5.3%5.3%
Aug 202622.7%36.4%22.7%4.5%4.5%4.5%4.5%
Sep 202631.3%25%25%6.3%6.3%6.3%0%

How has the Digitella Marketing and PS/digital comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington digital marketing agencies in September 2026?

2 changes

  1. In September 2026, PS/digital overtook Aro Digital and Grow My Business to become the leader among Wellington digital marketing agencies in New Zealand, with 31.3% of the searches.

  2. In September 2026, Digitella Marketing gained share of searches among Wellington digital marketing agencies in New Zealand, from 4.5% to 6.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Digitella Marketing’s and PS/digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Digitella Marketing

1 branded search term

  • digitella marketing

PS/digital

3 branded search terms

  • ps digital
  • ps/digital
  • psdigital

How the Brand Demand Index is measured

Other head-to-heads among Wellington digital marketing agencies

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