Brandwave

Aro Digital vs Digitella Marketing:Which is more popular?

In September 2026, Aro Digital had more branded searches than Digitella Marketing among Wellington digital marketing agencies in New Zealand. Aro Digital had about 40 branded searches, while Digitella Marketing had 10. Aro Digital made up 25% of all Wellington digital marketing agency searches we track, and Digitella Marketing accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about Wellington digital marketing agencies, Digitella Marketing appeared in all five answers and Aro Digital in three. Digitella Marketing was mentioned before Aro Digital in every answer.

Among Wellington digital marketing agencies in New Zealand in September 2026

Who do people search for more?

Aro Digital, about 4 searches for every 1 for Digitella Marketing

Aro Digital 40 searchesDigitella Marketing 10 searches

Who does AI mention more?

Digitella Marketing, mentioned in every answer we collected

Digitella Marketing in 5 of 5Aro Digital in 3 of 5

Who does AI recommend more?

Digitella Marketing, named ahead of Aro Digital in every answer

Digitella Marketing first in 3Aro Digital never first

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Top Wellington digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Digitella Marketing appeared in all five answers. Aro Digital was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Digitella Marketing was listed before Aro Digital in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tailgunner1st
  2. Digitella Marketing2nd
  3. Aztera Marketing3rd
  4. PS/digital4th
  5. Aro Digital4th
  6. Grow My Business6th
  7. Max Marketing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Digitella Marketing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aro Digital3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aztera Marketing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tailgunner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PS/digital2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grow My Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Max Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wellington digital marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aro Digital or Digitella Marketing more popular in search?

This chart shows how often people search Google for Aro Digital and Digitella Marketing by name. Each line represents a brand's share of searches for all seven Wellington digital marketing agencies we track, month by month, from searches in New Zealand.

Aro Digital and Digitella Marketing among Wellington digital marketing agencies in New Zealand, by month

Share of searches by month for Aro Digital, Digitella Marketing. The figures are in the table below the chart.

View monthly share of searches table
MonthPS/digitalAro DigitalGrow My BusinessAztera MarketingDigitella MarketingTailgunnerMax Marketing
Oct 202519.2%42.3%19.2%3.8%7.7%3.8%3.8%
Nov 202537.5%29.2%20.8%4.2%4.2%4.2%0%
Dec 202525%40%15%5%5%5%5%
Jan 202616.7%50%16.7%3.3%10%3.3%0%
Feb 202631.8%40.9%15.9%2.3%2.3%6.8%0%
Mar 202617.5%37.5%17.5%5%7.5%12.5%2.5%
Apr 202618.4%39.5%18.4%2.6%7.9%13.2%0%
May 202643.8%21.9%12.5%6.3%6.3%6.3%3.1%
Jun 202628%20%36%4%4%4%4%
Jul 202626.3%26.3%26.3%5.3%5.3%5.3%5.3%
Aug 202622.7%36.4%22.7%4.5%4.5%4.5%4.5%
Sep 202631.3%25%25%6.3%6.3%6.3%0%

How has the Aro Digital and Digitella Marketing comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington digital marketing agencies in September 2026?

3 changes

  1. In September 2026, PS/digital overtook Aro Digital and Grow My Business to become the leader among Wellington digital marketing agencies in New Zealand, with 31.3% of the searches.

  2. In September 2026, Digitella Marketing gained share of searches among Wellington digital marketing agencies in New Zealand, from 4.5% to 6.3%.

  3. In September 2026, Aro Digital lost share of searches among Wellington digital marketing agencies in New Zealand, from 36.4% to 25%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Aro Digital’s and Digitella Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aro Digital

4 branded search terms

  • Aro Digital
  • aro digital strategy
  • aro.digital
  • arodigital

Digitella Marketing

1 branded search term

  • digitella marketing

How the Brand Demand Index is measured

Other head-to-heads among Wellington digital marketing agencies

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