Digitella Marketing vs Tailgunner:Which is more popular?

In September 2026, Digitella Marketing and Tailgunner were level in searches among Wellington digital marketing agencies in New Zealand, with an estimated 10 branded searches each, at 6.3% of the total each. When we asked ChatGPT and Google AI Overviews about Wellington digital marketing agencies, Digitella Marketing appeared in all five answers and Tailgunner in three. Tailgunner was mentioned before Digitella Marketing in every answer.

Among Wellington digital marketing agencies in New Zealand in September 2026

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Top Wellington digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Digitella Marketing appeared in all five answers. Tailgunner was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tailgunner was listed before Digitella Marketing in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Digitella Marketing	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Aro Digital	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Aztera Marketing	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Tailgunner	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
PS/digital	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Grow My Business	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Max Marketing	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Digitella Marketing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aro Digital3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aztera Marketing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tailgunner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PS/digital2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grow My Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Max Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wellington digital marketing agencies

5 answers

Asked ChatGPT
“Which digital marketing agency should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best digital marketing agencies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best digital marketing agency in Wellington, New Zealand for a small business?”
Searched Google, AI Overview
“wellington digital marketing agency”
1. 1Aro Digital
2. 2Digitella Marketing
Searched Google, AI Overview
“wellington seo agency”
1. 1Aztera Marketing
2. 2Digitella Marketing

Not named in any answer:

Max Marketing

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Digitella Marketing or Tailgunner more popular in search?

This chart shows how often people search Google for Digitella Marketing and Tailgunner by name. Each line represents a brand's share of searches for all seven Wellington digital marketing agencies we track, month by month, from searches in New Zealand.

Digitella Marketing and Tailgunner among Wellington digital marketing agencies in New Zealand, by month

Month	PS/digital	Aro Digital	Grow My Business	Aztera Marketing	Digitella Marketing	Tailgunner	Max Marketing
Oct 2025	19.2%	42.3%	19.2%	3.8%	7.7%	3.8%	3.8%
Nov 2025	37.5%	29.2%	20.8%	4.2%	4.2%	4.2%	0%
Dec 2025	25%	40%	15%	5%	5%	5%	5%
Jan 2026	16.7%	50%	16.7%	3.3%	10%	3.3%	0%
Feb 2026	31.8%	40.9%	15.9%	2.3%	2.3%	6.8%	0%
Mar 2026	17.5%	37.5%	17.5%	5%	7.5%	12.5%	2.5%
Apr 2026	18.4%	39.5%	18.4%	2.6%	7.9%	13.2%	0%
May 2026	43.8%	21.9%	12.5%	6.3%	6.3%	6.3%	3.1%
Jun 2026	28%	20%	36%	4%	4%	4%	4%
Jul 2026	26.3%	26.3%	26.3%	5.3%	5.3%	5.3%	5.3%
Aug 2026	22.7%	36.4%	22.7%	4.5%	4.5%	4.5%	4.5%
Sep 2026	31.3%	25%	25%	6.3%	6.3%	6.3%	0%

How has the Digitella Marketing and Tailgunner comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 12 months ending September 2026: Tailgunner took it in February 2026.
Across the 12 months ending September 2026, Digitella Marketing’s share of searches among Wellington digital marketing agencies in New Zealand moved from 7.7% to 6.3%, and its estimated monthly branded searches moved from 20 to 10.
Across the 12 months ending September 2026, Tailgunner’s share of searches among Wellington digital marketing agencies in New Zealand moved from 3.8% to 6.3%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand Wellington digital marketing agencies in September 2026?

2 changes

In September 2026, Tailgunner overtook Max Marketing to rank 6th among Wellington digital marketing agencies in New Zealand, with 6.3% of the searches.
In September 2026, Digitella Marketing gained share of searches among Wellington digital marketing agencies in New Zealand, from 4.5% to 6.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Digitella Marketing’s and Tailgunner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.