Brandwave

How popular isSynthesia?

In September 2026, people searched for Synthesia by name about 790 times in New Zealand, a 47% decrease from the previous year. These searches made up 11.3% of all New Zealand AI avatar video platform searches, placing Synthesia third out of five platforms. When we asked both ChatGPT and Google AI Overviews about AI avatar video platforms, Synthesia appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Synthesia is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. HeyGenShare of searches 53%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. D-IDShare of searches 35.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. SynthesiaShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ColossyanShare of searches 0.15%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ElaiShare of searches 0.15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top AI avatar video platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Synthesia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Synthesia is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HeyGen1st
  2. Synthesia2nd
  3. D-ID3rd
  4. Colossyan4th
  5. Elai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HeyGen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Synthesia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D-ID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Colossyan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI avatar video platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which AI avatar video platforms compete with Synthesia?

Synthesia against AI avatar video platforms in New Zealand, by month

Share of searches by month for HeyGen, D-ID, Synthesia. The figures are in the table below the chart.

View monthly share of searches table
MonthHeyGenD-IDSynthesiaColossyanElai
Oct 202547.7%31.8%19.6%0.27%0.53%
Nov 202548%32%19.3%0.27%0.4%
Dec 202548.8%32%18.5%0.51%0.17%
Jan 202654.1%28.6%16.8%0.3%0.15%
Feb 202654.1%28.5%16.5%0.45%0.45%
Mar 202653.3%29.1%17.2%0.24%0.12%
Apr 202659.1%25.5%14.9%0.4%0.13%
May 202655.6%30.3%13.7%0.25%0.13%
Jun 202659.3%25.6%14.6%0.4%0.13%
Jul 202656.8%30%12.6%0.32%0.32%
Aug 202660.4%26.1%12.9%0.41%0.14%
Sep 202653%35.3%11.3%0.15%0.15%

  1. 1.HeyGen

    53%

    Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -7.4 points.

  2. 2.D-ID

    35.3%

    Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +9.2 points.

  3. 3.Synthesia

    11.3%

    Held 3rd. 770 estimated branded searches, -18.1% vs prior month. Share -1.6 points.

  4. 4.Colossyan

    0.15%

    Held 4th. 10 estimated branded searches, -66.7% vs prior month. Share -0.3 points.

  5. 5.Elai

    0.15%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Synthesia and its closest rivals

Every comparison with Synthesia

9 comparisons

How has branded search demand for Synthesia changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Synthesia in New Zealand fell from 1.5K to 790.
  • Across the 12 months ending September 2026, Synthesia’s share of searches among AI avatar video platforms in New Zealand decreased from 19.6% to 11.3%.

How did search popularity change for New Zealand AI avatar video platforms in September 2026?

5 changes

  1. In September 2026, D-ID gained share of searches among AI avatar video platforms in New Zealand, from 26.1% to 35.3%.

  2. In September 2026, HeyGen lost share of searches among AI avatar video platforms in New Zealand, from 60.4% to 53%.

  3. In September 2026, Synthesia lost share of searches among AI avatar video platforms in New Zealand, from 12.9% to 11.3%.

  4. Estimated monthly branded searches for Elai in New Zealand fell 75% over 12 measured months, from 40 to 10 in September 2026.

  5. Estimated monthly branded searches for Colossyan in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Synthesia’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Synthesia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • synthesia
  • synthesia ai
  • synthesia ai video
  • synthesia io

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How the Brand Demand Index is measured

Where does Synthesia compete?

Synthesia is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI video generators6th of 95.7%Show ranking
AI avatar video platforms3rd of 511.3%Shown above
Creator with pink hair and a pink jacket

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