Brandwave

How popular isD-ID?

In September 2026, people searched for D-ID by name about 2,400 times in New Zealand, about the same as the previous year. These searches made up 35.3% of all New Zealand AI avatar video platform searches, placing D-ID second out of five platforms. When we asked both ChatGPT and Google AI Overviews about AI avatar video platforms, D-ID appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

D-ID is the second most searched of 5 competitors and the third most recommended in AI answers.

  1. HeyGenShare of searches 53%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. D-IDShare of searches 35.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. SynthesiaShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ColossyanShare of searches 0.15%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ElaiShare of searches 0.15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top AI avatar video platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, D-ID was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. D-ID is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HeyGen1st
  2. Synthesia2nd
  3. D-ID3rd
  4. Colossyan4th
  5. Elai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HeyGen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Synthesia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D-ID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Colossyan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI avatar video platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which AI avatar video platforms compete with D-ID?

D-ID against AI avatar video platforms in New Zealand, by month

Share of searches by month for HeyGen, D-ID, Synthesia. The figures are in the table below the chart.

View monthly share of searches table
MonthHeyGenD-IDSynthesiaColossyanElai
Oct 202547.7%31.8%19.6%0.27%0.53%
Nov 202548%32%19.3%0.27%0.4%
Dec 202548.8%32%18.5%0.51%0.17%
Jan 202654.1%28.6%16.8%0.3%0.15%
Feb 202654.1%28.5%16.5%0.45%0.45%
Mar 202653.3%29.1%17.2%0.24%0.12%
Apr 202659.1%25.5%14.9%0.4%0.13%
May 202655.6%30.3%13.7%0.25%0.13%
Jun 202659.3%25.6%14.6%0.4%0.13%
Jul 202656.8%30%12.6%0.32%0.32%
Aug 202660.4%26.1%12.9%0.41%0.14%
Sep 202653%35.3%11.3%0.15%0.15%

  1. 1.HeyGen

    53%

    Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -7.4 points.

  2. 2.D-ID

    35.3%

    Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +9.2 points.

  3. 3.Synthesia

    11.3%

    Held 3rd. 770 estimated branded searches, -18.1% vs prior month. Share -1.6 points.

  4. 4.Colossyan

    0.15%

    Held 4th. 10 estimated branded searches, -66.7% vs prior month. Share -0.3 points.

  5. 5.Elai

    0.15%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between D-ID and its closest rivals

Every comparison with D-ID

2 comparisons

How has branded search demand for D-ID changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for D-ID in New Zealand held steady at 2.4K.
  • Across the 12 months ending September 2026, D-ID’s share of searches among AI avatar video platforms in New Zealand increased from 31.8% to 35.3%.
  • Across the 12 months ending September 2026, D-ID’s share of searches among AI avatar video platforms in New Zealand peaked at 35.3% in September 2026 and was lowest at 25.5% in April 2026.

How did search popularity change for New Zealand AI avatar video platforms in September 2026?

5 changes

  1. In September 2026, D-ID gained share of searches among AI avatar video platforms in New Zealand, from 26.1% to 35.3%.

  2. In September 2026, HeyGen lost share of searches among AI avatar video platforms in New Zealand, from 60.4% to 53%.

  3. In September 2026, Synthesia lost share of searches among AI avatar video platforms in New Zealand, from 12.9% to 11.3%.

  4. Estimated monthly branded searches for Elai in New Zealand fell 75% over 12 measured months, from 40 to 10 in September 2026.

  5. Estimated monthly branded searches for Colossyan in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are D-ID’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using D-ID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • d id
  • d-id
  • did

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How the Brand Demand Index is measured

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