D-ID vs Elai:Which is more popular?

In September 2026, D-ID had more branded searches than Elai among AI avatar video platforms in New Zealand. D-ID had about 2,400 branded searches, while Elai had 10. D-ID made up 35.3% of all AI avatar video platform searches we track, and Elai accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about AI avatar video platforms, D-ID appeared in three of the five answers and Elai in none.

Among AI avatar video platforms in New Zealand in September 2026

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Top AI avatar video platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, D-ID was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Elai did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
HeyGen	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Synthesia	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
D-ID	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Colossyan	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Elai	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

HeyGen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Synthesia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
D-ID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Colossyan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI avatar video platforms

5 answers

Asked ChatGPT
“Which AI avatar video platform should I use in New Zealand?”
1. 1HeyGen
2. 2Synthesia
3. 3D-ID
Asked ChatGPT
“What are the best AI avatar video platforms in New Zealand?”
1. 1HeyGen
2. 2Synthesia
3. 3Colossyan
4. 4D-ID
Asked ChatGPT
“What's the best AI avatar video platform in New Zealand for marketing videos?”
1. 1HeyGen
2. 2Synthesia
3. 3Colossyan
Searched Google, AI Overview
“best ai video avatar”
1. 1HeyGen
2. 2Synthesia
3. 3D-ID
Searched Google, AI Overview
“avatar video maker”
1. 1HeyGen

Not named in any answer:

Elai

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is D-ID or Elai more popular in search?

This chart shows how often people search Google for D-ID and Elai by name. Each line represents a brand's share of searches for all five AI avatar video platforms we track, month by month, from searches in New Zealand.

D-ID and Elai among AI avatar video platforms in New Zealand, by month

Month	HeyGen	D-ID	Synthesia	Colossyan	Elai
Oct 2025	47.7%	31.8%	19.6%	0.27%	0.53%
Nov 2025	48%	32%	19.3%	0.27%	0.4%
Dec 2025	48.8%	32%	18.5%	0.51%	0.17%
Jan 2026	54.1%	28.6%	16.8%	0.3%	0.15%
Feb 2026	54.1%	28.5%	16.5%	0.45%	0.45%
Mar 2026	53.3%	29.1%	17.2%	0.24%	0.12%
Apr 2026	59.1%	25.5%	14.9%	0.4%	0.13%
May 2026	55.6%	30.3%	13.7%	0.25%	0.13%
Jun 2026	59.3%	25.6%	14.6%	0.4%	0.13%
Jul 2026	56.8%	30%	12.6%	0.32%	0.32%
Aug 2026	60.4%	26.1%	12.9%	0.41%	0.14%
Sep 2026	53%	35.3%	11.3%	0.15%	0.15%

How has the D-ID and Elai comparison changed over the last 12 months?

3 findings

D-ID was ahead of Elai in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, D-ID’s share of searches among AI avatar video platforms in New Zealand moved from 31.8% to 35.3%, and its estimated monthly branded searches held steady at 2.4K.
Across the 12 months ending September 2026, Elai’s share of searches among AI avatar video platforms in New Zealand moved from 0.53% to 0.15%, and its estimated monthly branded searches moved from 40 to 10.

How did search popularity change for New Zealand AI avatar video platforms in September 2026?

2 changes

In September 2026, D-ID gained share of searches among AI avatar video platforms in New Zealand, from 26.1% to 35.3%.
Estimated monthly branded searches for Elai in New Zealand fell 75% over 12 measured months, from 40 to 10 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using D-ID’s and Elai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.