HeyGen vs Synthesia:Which is more popular?
In September 2026, HeyGen had more branded searches than Synthesia among AI avatar video platforms in New Zealand. HeyGen had about 3,600 branded searches, while Synthesia had 770. HeyGen made up 53% of all AI avatar video platform searches we track, and Synthesia accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about AI avatar video platforms, HeyGen appeared in all five answers and Synthesia in four. HeyGen was mentioned before Synthesia in every answer.
Who do people search for more?
HeyGen, about 5 searches for every 1 for Synthesia
Who does AI mention more?
HeyGen, mentioned in every answer we collected
Who does AI recommend more?
HeyGen, named ahead of Synthesia in every answer
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Top AI avatar video platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HeyGen appeared in all five answers. Synthesia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HeyGen was listed before Synthesia in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HeyGen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Synthesia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
D-ID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Colossyan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI avatar video platforms
5 answers
Asked ChatGPT
“Which AI avatar video platform should I use in New Zealand?”
Asked ChatGPT
“What are the best AI avatar video platforms in New Zealand?”
Asked ChatGPT
“What's the best AI avatar video platform in New Zealand for marketing videos?”
Searched Google, AI Overview
“best ai video avatar”
Searched Google, AI Overview
“avatar video maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is HeyGen or Synthesia more popular in search?
This chart shows how often people search Google for HeyGen and Synthesia by name. Each line represents a brand's share of searches for all five AI avatar video platforms we track, month by month, from searches in New Zealand.
Share of searches by month for HeyGen, Synthesia. The figures are in the table below the chart.
View monthly share of searches table
| Month | HeyGen | D-ID | Synthesia | Colossyan | Elai |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 31.8% | 19.6% | 0.27% | 0.53% |
| Nov 2025 | 48% | 32% | 19.3% | 0.27% | 0.4% |
| Dec 2025 | 48.8% | 32% | 18.5% | 0.51% | 0.17% |
| Jan 2026 | 54.1% | 28.6% | 16.8% | 0.3% | 0.15% |
| Feb 2026 | 54.1% | 28.5% | 16.5% | 0.45% | 0.45% |
| Mar 2026 | 53.3% | 29.1% | 17.2% | 0.24% | 0.12% |
| Apr 2026 | 59.1% | 25.5% | 14.9% | 0.4% | 0.13% |
| May 2026 | 55.6% | 30.3% | 13.7% | 0.25% | 0.13% |
| Jun 2026 | 59.3% | 25.6% | 14.6% | 0.4% | 0.13% |
| Jul 2026 | 56.8% | 30% | 12.6% | 0.32% | 0.32% |
| Aug 2026 | 60.4% | 26.1% | 12.9% | 0.41% | 0.14% |
| Sep 2026 | 53% | 35.3% | 11.3% | 0.15% | 0.15% |
How has the HeyGen and Synthesia comparison changed over the last 12 months?
3 findings
- HeyGen was ahead of Synthesia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HeyGen’s share of searches among AI avatar video platforms in New Zealand moved from 47.7% to 53%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Synthesia’s share of searches among AI avatar video platforms in New Zealand moved from 19.6% to 11.3%, and its estimated monthly branded searches moved from 1.5K to 770.
How did search popularity change for New Zealand AI avatar video platforms in September 2026?
2 changes
In September 2026, HeyGen lost share of searches among AI avatar video platforms in New Zealand, from 60.4% to 53%.
In September 2026, Synthesia lost share of searches among AI avatar video platforms in New Zealand, from 12.9% to 11.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using HeyGen’s and Synthesia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI avatar video platforms
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