How popular isSwellmap in search?
In August 2026, there were an estimated 16.5K branded searches for Swellmap in New Zealand which is down 34% over the last 11 months. Swellmap holds 74.2% estimated Share of Search among New Zealand surf forecast sites and is ranked 1st of 4 competitors for search popularity.
Swellmap74.2%
Surfline23.4%- Surf2Surf1.3%
Surf-Forecast.com1%
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Which surf forecast sites compete with Swellmap?
Share of Search by month for Swellmap, Surfline. The figures are in the table below the chart.
View monthly share of search table
| Month | Swellmap | Surfline | Surf2Surf | Surf-Forecast.com |
|---|---|---|---|---|
| Oct 2025 | 77.3% | 20.4% | 1.1% | 1.2% |
| Nov 2025 | 70.2% | 27.5% | 1.3% | 0.97% |
| Dec 2025 | 74% | 23.8% | 1.2% | 1% |
| Jan 2026 | 73.3% | 24% | 1.4% | 1.4% |
| Feb 2026 | 69.7% | 27.8% | 1.3% | 1.2% |
| Mar 2026 | 68.7% | 29.2% | 1.1% | 1% |
| Apr 2026 | 64.3% | 32.8% | 1.4% | 1.5% |
| May 2026 | 62% | 33.6% | 1.2% | 3.2% |
| Jun 2026 | 70.1% | 27.6% | 1.1% | 1.2% |
| Jul 2026 | 71.5% | 26.3% | 1.3% | 0.98% |
| Aug 2026 | 74.2% | 23.4% | 1.3% | 1% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.2% | 16.5K | -2.1% | +2.7 points | |
| 2, held 2nd | 23.4% | 5.2K | -15.8% | -2.8 points | |
| 3, held 3rd | 1.3% | 290 | -3.3% | 0 points | |
| 4, held 4th | 1% | 230 | 0% | +0.1 points |
1.
74.2%
held 1st · 16.5K estimated branded searches · -2.1% vs prior month · +2.7 points
2.
Surfline23.4%
held 2nd · 5.2K estimated branded searches · -15.8% vs prior month · -2.8 points
1.3%
held 3rd · 290 estimated branded searches · -3.3% vs prior month · 0 points
held 4th · 230 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Swellmap and its closest rivals
How has branded search demand for Swellmap changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Swellmap in New Zealand fell from 25K to 16.5K.
- Across the 11 months ending August 2026, Swellmap’s estimated Share of Search among surf forecast sites in New Zealand decreased from 77.3% to 74.2%.
- Across the 11 months ending August 2026, Swellmap’s estimated Share of Search among surf forecast sites in New Zealand peaked at 77.3% in October 2025 and was lowest at 62% in May 2026.
How did search popularity change for New Zealand surf forecast sites in August 2026?
4 changes
In August 2026, Swellmap gained estimated Share of Search among surf forecast sites in New Zealand, from 71.5% to 74.2%.
In August 2026, Surfline lost estimated Share of Search among surf forecast sites in New Zealand, from 26.3% to 23.4%.
Estimated monthly branded searches for Surf-Forecast.com in New Zealand fell 39.5% over 11 measured months, from 380 to 230 in August 2026.
Estimated monthly branded searches for Surf2Surf in New Zealand fell 21.6% over 11 measured months, from 370 to 290 in August 2026.
How is Swellmap measured?
Brandwave collects information about searches that people make online using Swellmap’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- swellmap
- swellmap bay of islands
- swellmap boat
- swellmap com
- swellmap cook strait
- swellmap kawhia
- swellmap nz
- swellmap surf forecast
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Is Swellmap your brand?
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