Surfline vs Swellmap:Which is more popular by branded search in New Zealand?
In August 2026, Swellmap had more branded searches than Surfline among surf forecast sites in New Zealand. Swellmap was estimated to have 16.5K branded searches compared to Surfline’s 5.2K, and held a 74.2% Share of Search versus Surfline’s 23.4%.
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Which is more popular in search, Surfline or Swellmap?
Compare the surf and swell forecast sites New Zealand surfers check. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swellmap, Surfline. The figures are in the table below the chart.
View monthly share of search table
| Month | Swellmap | Surfline | Surf2Surf | Surf-Forecast.com |
|---|---|---|---|---|
| Oct 2025 | 77.3% | 20.4% | 1.1% | 1.2% |
| Nov 2025 | 70.2% | 27.5% | 1.3% | 0.97% |
| Dec 2025 | 74% | 23.8% | 1.2% | 1% |
| Jan 2026 | 73.3% | 24% | 1.4% | 1.4% |
| Feb 2026 | 69.7% | 27.8% | 1.3% | 1.2% |
| Mar 2026 | 68.7% | 29.2% | 1.1% | 1% |
| Apr 2026 | 64.3% | 32.8% | 1.4% | 1.5% |
| May 2026 | 62% | 33.6% | 1.2% | 3.2% |
| Jun 2026 | 70.1% | 27.6% | 1.1% | 1.2% |
| Jul 2026 | 71.5% | 26.3% | 1.3% | 0.98% |
| Aug 2026 | 74.2% | 23.4% | 1.3% | 1% |
| Sep 2026 | — | — | — | — |
How has the Surfline and Swellmap comparison changed over the last 12 months?
3 findings
- Swellmap was ahead of Surfline in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Surfline’s estimated Share of Search among surf forecast sites in New Zealand moved from 20.4% to 23.4%, and its estimated monthly branded searches moved from 6.6K to 5.2K.
- Across the 11 months ending August 2026, Swellmap’s estimated Share of Search among surf forecast sites in New Zealand moved from 77.3% to 74.2%, and its estimated monthly branded searches moved from 25K to 16.5K.
How did search popularity change for New Zealand surf forecast sites in August 2026?
2 changes
In August 2026, Swellmap gained estimated Share of Search among surf forecast sites in New Zealand, from 71.5% to 74.2%.
In August 2026, Surfline lost estimated Share of Search among surf forecast sites in New Zealand, from 26.3% to 23.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Surfline’s and Swellmap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Surfline
9 branded search terms
- surf report surfline
- surfline
- surfline com
- surfline near me
- surfline nz
- surfline online
- surfline report
- surfline surf forecast
- surfline swell
Swellmap
8 branded search terms
- swellmap
- swellmap bay of islands
- swellmap boat
- swellmap com
- swellmap cook strait
- swellmap kawhia
- swellmap nz
- swellmap surf forecast
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.