Brandwave

Surf forecast sites in New Zealand:Which brands are most popular in search?

In August 2026, Swellmap was the most searched among surf forecast sites in New Zealand, with an estimated 16.5K branded searches and 74.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Swellmap74.2%
  2. Surfline23.4%
  3. Surf2Surf1.3%
  4. Surf-Forecast.com1%

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Share of SearchLeaderboard

Compare the surf and swell forecast sites New Zealand surfers check. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among surf forecast sites in New Zealand, by month

Share of Search by month for Swellmap, Surfline. The figures are in the table below the chart.

View monthly share of search table
MonthSwellmapSurflineSurf2SurfSurf-Forecast.com
Oct 202577.3%20.4%1.1%1.2%
Nov 202570.2%27.5%1.3%0.97%
Dec 202574%23.8%1.2%1%
Jan 202673.3%24%1.4%1.4%
Feb 202669.7%27.8%1.3%1.2%
Mar 202668.7%29.2%1.1%1%
Apr 202664.3%32.8%1.4%1.5%
May 202662%33.6%1.2%3.2%
Jun 202670.1%27.6%1.1%1.2%
Jul 202671.5%26.3%1.3%0.98%
Aug 202674.2%23.4%1.3%1%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Swellmap

    74.2%

    held 1st · 16.5K estimated branded searches · -2.1% vs prior month · +2.7 points

  2. 2.Surfline

    23.4%

    held 2nd · 5.2K estimated branded searches · -15.8% vs prior month · -2.8 points

  3. 3.Surf2Surf

    1.3%

    held 3rd · 290 estimated branded searches · -3.3% vs prior month · 0 points

  4. 4.Surf-Forecast.com

    1%

    held 4th · 230 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among surf forecast sites in New Zealand?

In August 2026, Swellmap was the most searched among surf forecast sites in New Zealand, with an estimated 16.5K branded searches and 74.2% estimated Share of Search within this set. Surfline is in 2nd place, 50.8 percentage points behind at 23.4% Share of Search.

New Zealand surf forecast sites, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Swellmap77.3% → 74.2%77.3%Oct 202562%May 20261st
Surfline20.4% → 23.4%33.6%May 202620.4%Oct 20252nd
Surf2Surf1.1% → 1.3%1.4%Apr 20261.1%Mar 20264th → 3rd
Surf-Forecast.com1.2% → 1%3.2%May 20260.97%Nov 20253rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, Swellmap’s estimated Share of Search among surf forecast sites in New Zealand decreased from 77.3% to 74.2%.
  • Across the 11 months ending August 2026, Surfline’s estimated Share of Search among surf forecast sites in New Zealand increased from 20.4% to 23.4%.
  • Across the 11 months ending August 2026, Swellmap’s estimated Share of Search among surf forecast sites in New Zealand peaked at 77.3% in October 2025 and was lowest at 62% in May 2026.
  • Across the 11 months ending August 2026, Surfline’s estimated Share of Search among surf forecast sites in New Zealand peaked at 33.6% in May 2026 and was lowest at 20.4% in October 2025.
  • Across the 11 months ending August 2026, Surf-Forecast.com’s estimated Share of Search among surf forecast sites in New Zealand peaked at 3.2% in May 2026 and was lowest at 0.97% in November 2025.
  • Across the 11 months ending August 2026, Surf2Surf rose from 4th to 3rd among surf forecast sites in New Zealand.
  • Across the 11 months ending August 2026, Surf-Forecast.com fell from 3rd to 4th among surf forecast sites in New Zealand.

How did search popularity change for New Zealand surf forecast sites in August 2026?

  1. In August 2026, Swellmap gained estimated Share of Search among surf forecast sites in New Zealand, from 71.5% to 74.2%.

  2. In August 2026, Surfline lost estimated Share of Search among surf forecast sites in New Zealand, from 26.3% to 23.4%.

  3. Estimated monthly branded searches for Surf-Forecast.com in New Zealand fell 39.5% over 11 measured months, from 380 to 230 in August 2026.

  4. Estimated monthly branded searches for Surf2Surf in New Zealand fell 21.6% over 11 measured months, from 370 to 290 in August 2026.

How the Brand Demand Index is measured

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