Surf2Surf vs Swellmap:Which is more popular by branded search in New Zealand?
In August 2026, Swellmap had more branded searches than Surf2Surf among surf forecast sites in New Zealand. Swellmap was estimated to have 16.5K branded searches compared to Surf2Surf’s 290, and held a 74.2% Share of Search versus Surf2Surf’s 1.3%.
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Which is more popular in search, Surf2Surf or Swellmap?
Compare the surf and swell forecast sites New Zealand surfers check. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swellmap, Surf2Surf. The figures are in the table below the chart.
View monthly share of search table
| Month | Swellmap | Surfline | Surf2Surf | Surf-Forecast.com |
|---|---|---|---|---|
| Oct 2025 | 77.3% | 20.4% | 1.1% | 1.2% |
| Nov 2025 | 70.2% | 27.5% | 1.3% | 0.97% |
| Dec 2025 | 74% | 23.8% | 1.2% | 1% |
| Jan 2026 | 73.3% | 24% | 1.4% | 1.4% |
| Feb 2026 | 69.7% | 27.8% | 1.3% | 1.2% |
| Mar 2026 | 68.7% | 29.2% | 1.1% | 1% |
| Apr 2026 | 64.3% | 32.8% | 1.4% | 1.5% |
| May 2026 | 62% | 33.6% | 1.2% | 3.2% |
| Jun 2026 | 70.1% | 27.6% | 1.1% | 1.2% |
| Jul 2026 | 71.5% | 26.3% | 1.3% | 0.98% |
| Aug 2026 | 74.2% | 23.4% | 1.3% | 1% |
| Sep 2026 | — | — | — | — |
How has the Surf2Surf and Swellmap comparison changed over the last 12 months?
3 findings
- Swellmap was ahead of Surf2Surf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Surf2Surf’s estimated Share of Search among surf forecast sites in New Zealand moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 370 to 290.
- Across the 11 months ending August 2026, Swellmap’s estimated Share of Search among surf forecast sites in New Zealand moved from 77.3% to 74.2%, and its estimated monthly branded searches moved from 25K to 16.5K.
How did search popularity change for New Zealand surf forecast sites in August 2026?
2 changes
In August 2026, Swellmap gained estimated Share of Search among surf forecast sites in New Zealand, from 71.5% to 74.2%.
Estimated monthly branded searches for Surf2Surf in New Zealand fell 21.6% over 11 measured months, from 370 to 290 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Surf2Surf’s and Swellmap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.