How popular isSowman's Funerals in search?
In August 2026, there were an estimated 2.6K branded searches for Sowman's Funerals in New Zealand which is up 29.4% over the last 11 months. Sowman's Funerals holds 78.1% estimated Share of Search among New Zealand blenheim funeral directors and is ranked 1st of 2 competitors for search popularity.
Sowman's Funerals78.1%
Cloudy Bay Funeral Services21.9%
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Which blenheim funeral directors compete with Sowman's Funerals?
Share of Search by month for Sowman's Funerals, Cloudy Bay Funeral Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Sowman's Funerals | Cloudy Bay Funeral Services |
|---|---|---|
| Oct 2025 | 83.5% | 16.5% |
| Nov 2025 | 88.6% | 11.4% |
| Dec 2025 | 88.8% | 11.3% |
| Jan 2026 | 84.7% | 15.3% |
| Feb 2026 | 87.3% | 12.7% |
| Mar 2026 | 90.9% | 9.1% |
| Apr 2026 | 88% | 12% |
| May 2026 | 86.3% | 13.7% |
| Jun 2026 | 88.8% | 11.2% |
| Jul 2026 | 87.3% | 12.7% |
| Aug 2026 | 78.1% | 21.9% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.1% | 1.4K | -1.4% | -9.2 points | |
| 2, held 2nd | 21.9% | 400 | +90.5% | +9.2 points |
78.1%
held 1st · 1.4K estimated branded searches · -1.4% vs prior month · -9.2 points
21.9%
held 2nd · 400 estimated branded searches · +90.5% vs prior month · +9.2 points
Compare search popularity between Sowman's Funerals and its closest rivals
How has branded search demand for Sowman's Funerals changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sowman's Funerals in New Zealand rose from 2K to 2.6K.
- Across the 11 months ending August 2026, Sowman's Funerals’ estimated Share of Search among blenheim funeral directors in New Zealand decreased from 83.5% to 78.1%.
- Across the 11 months ending August 2026, Sowman's Funerals’ estimated Share of Search among blenheim funeral directors in New Zealand peaked at 90.9% in March 2026 and was lowest at 78.1% in August 2026.
How did search popularity change for New Zealand blenheim funeral directors in August 2026?
2 changes
In August 2026, Cloudy Bay Funeral Services gained estimated Share of Search among blenheim funeral directors in New Zealand, from 12.7% to 21.9%.
In August 2026, Sowman's Funerals lost estimated Share of Search among blenheim funeral directors in New Zealand, from 87.3% to 78.1%.
How is Sowman's Funerals measured?
Brandwave collects information about searches that people make online using Sowman's Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- geoffrey t sowman
- sowman's funerals
- sowmans
- sowmans blenheim
- sowmans funeral home
- sowmans funerals
- sowmans funerals blenheim
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Is Sowman's Funerals your brand?
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