Brandwave

How popular isCloudy Bay Funeral Services in search?

In August 2026, there were an estimated 910 branded searches for Cloudy Bay Funeral Services in New Zealand which is up 167.6% over the last 11 months. Cloudy Bay Funeral Services holds 21.9% estimated Share of Search among New Zealand blenheim funeral directors and is ranked 2nd of 2 competitors for search popularity.

Share of Search, August 2026
  1. Sowman's Funerals78.1%
  2. Cloudy Bay Funeral Services21.9%

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Which blenheim funeral directors compete with Cloudy Bay Funeral Services?

Cloudy Bay Funeral Services against blenheim funeral directors in New Zealand, by month

Share of Search by month for Sowman's Funerals, Cloudy Bay Funeral Services. The figures are in the table below the chart.

View monthly share of search table
MonthSowman's FuneralsCloudy Bay Funeral Services
Oct 202583.5%16.5%
Nov 202588.6%11.4%
Dec 202588.8%11.3%
Jan 202684.7%15.3%
Feb 202687.3%12.7%
Mar 202690.9%9.1%
Apr 202688%12%
May 202686.3%13.7%
Jun 202688.8%11.2%
Jul 202687.3%12.7%
Aug 202678.1%21.9%
Sep 2026——
  1. held 1st · 1.4K estimated branded searches · -1.4% vs prior month · -9.2 points

  2. held 2nd · 400 estimated branded searches · +90.5% vs prior month · +9.2 points

Compare search popularity between Cloudy Bay Funeral Services and its closest rivals

How has branded search demand for Cloudy Bay Funeral Services changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cloudy Bay Funeral Services in New Zealand rose from 340 to 910.
  • Across the 11 months ending August 2026, Cloudy Bay Funeral Services’ estimated Share of Search among blenheim funeral directors in New Zealand increased from 16.5% to 21.9%.
  • Across the 11 months ending August 2026, Cloudy Bay Funeral Services’ estimated Share of Search among blenheim funeral directors in New Zealand peaked at 21.9% in August 2026 and was lowest at 9.1% in March 2026.

How did search popularity change for New Zealand blenheim funeral directors in August 2026?

  1. In August 2026, Cloudy Bay Funeral Services gained estimated Share of Search among blenheim funeral directors in New Zealand, from 12.7% to 21.9%.

  2. In August 2026, Sowman's Funerals lost estimated Share of Search among blenheim funeral directors in New Zealand, from 87.3% to 78.1%.

How is Cloudy Bay Funeral Services measured?

Brandwave collects information about searches that people make online using Cloudy Bay Funeral Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • cloudy bay funeral services
  • cloudy bay funeral services blenheim
  • cloudy bay funeral services nz

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How the Brand Demand Index is measured

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