Cloudy Bay Funeral Services vs Sowman's Funerals:Which is more popular by branded search in New Zealand?
In August 2026, Sowman's Funerals had more branded searches than Cloudy Bay Funeral Services among blenheim funeral directors in New Zealand. Sowman's Funerals was estimated to have 1.4K branded searches compared to Cloudy Bay Funeral Services’ 400, and held a 78.1% Share of Search versus Cloudy Bay Funeral Services’ 21.9%.
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Which is more popular in search, Cloudy Bay Funeral Services or Sowman's Funerals?
Compare Blenheim funeral directors using branded searches made in Blenheim. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sowman's Funerals, Cloudy Bay Funeral Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Sowman's Funerals | Cloudy Bay Funeral Services |
|---|---|---|
| Oct 2025 | 83.5% | 16.5% |
| Nov 2025 | 88.6% | 11.4% |
| Dec 2025 | 88.8% | 11.3% |
| Jan 2026 | 84.7% | 15.3% |
| Feb 2026 | 87.3% | 12.7% |
| Mar 2026 | 90.9% | 9.1% |
| Apr 2026 | 88% | 12% |
| May 2026 | 86.3% | 13.7% |
| Jun 2026 | 88.8% | 11.2% |
| Jul 2026 | 87.3% | 12.7% |
| Aug 2026 | 78.1% | 21.9% |
| Sep 2026 | — | — |
How has the Cloudy Bay Funeral Services and Sowman's Funerals comparison changed over the last 12 months?
3 findings
- Sowman's Funerals was ahead of Cloudy Bay Funeral Services in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cloudy Bay Funeral Services’ estimated Share of Search among blenheim funeral directors in New Zealand moved from 16.5% to 21.9%, and its estimated monthly branded searches moved from 220 to 400.
- Across the 11 months ending August 2026, Sowman's Funerals’ estimated Share of Search among blenheim funeral directors in New Zealand moved from 83.5% to 78.1%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand blenheim funeral directors in August 2026?
2 changes
In August 2026, Cloudy Bay Funeral Services gained estimated Share of Search among blenheim funeral directors in New Zealand, from 12.7% to 21.9%.
In August 2026, Sowman's Funerals lost estimated Share of Search among blenheim funeral directors in New Zealand, from 87.3% to 78.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Cloudy Bay Funeral Services’ and Sowman's Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudy Bay Funeral Services
3 branded search terms
- cloudy bay funeral services
- cloudy bay funeral services blenheim
- cloudy bay funeral services nz
Sowman's Funerals
7 branded search terms
- geoffrey t sowman
- sowman's funerals
- sowmans
- sowmans blenheim
- sowmans funeral home
- sowmans funerals
- sowmans funerals blenheim
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.