How popular isSouthern Steel in search?
In August 2026, there were an estimated 400 branded searches for Southern Steel in New Zealand which is up 42.9% over the last 11 months. Southern Steel holds 22.1% estimated Share of Search among New Zealand netball teams and is ranked 2nd of 6 competitors for search popularity.
- Northern Mystics27.1%
Southern Steel22.1%
Central Pulse19.9%
Mainland Tactix14.9%- Waikato Bay of Plenty Magic14.9%
Northern Stars1.1%
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Which netball teams compete with Southern Steel?
Share of Search by month for Northern Mystics, Southern Steel, Central Pulse, Mainland Tactix, Waikato Bay of Plenty Magic. The figures are in the table below the chart.
View monthly share of search table
| Month | Northern Mystics | Southern Steel | Central Pulse | Mainland Tactix | Waikato Bay of Plenty Magic | Northern Stars |
|---|---|---|---|---|---|---|
| Oct 2025 | 21% | 17.3% | 29.6% | 20.4% | 10.5% | 1.2% |
| Nov 2025 | 23% | 18.9% | 32.4% | 14.2% | 10.1% | 1.4% |
| Dec 2025 | 20.6% | 18.7% | 29.9% | 14% | 15% | 1.9% |
| Jan 2026 | 20.9% | 16% | 30.7% | 13.5% | 17.2% | 1.8% |
| Feb 2026 | 21.8% | 13.9% | 25.4% | 17.4% | 20.1% | 1.5% |
| Mar 2026 | 18.5% | 19.1% | 26.1% | 17.7% | 16.9% | 1.6% |
| Apr 2026 | 18% | 13.1% | 26.4% | 26.1% | 15.2% | 1.1% |
| May 2026 | 20.4% | 17.4% | 23.4% | 24.4% | 13.7% | 0.7% |
| Jun 2026 | 33.5% | 27.2% | 7.8% | 21.9% | 9.2% | 0.41% |
| Jul 2026 | 35.3% | 20% | 16.9% | 15.7% | 11% | 1.2% |
| Aug 2026 | 27.1% | 22.1% | 19.9% | 14.9% | 14.9% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.1% | 490 | -45.6% | -8.2 points | |
| 2, held 2nd | 22.1% | 400 | -21.6% | +2.1 points | |
| 3, held 3rd | 19.9% | 360 | -16.3% | +3 points | |
| 4, held 4th | 14.9% | 270 | -32.5% | -0.8 points | |
| 5, held 5th | 14.9% | 270 | -3.6% | +3.9 points | |
| 6, held 6th | 1.1% | 20 | -33.3% | -0.1 points |
27.1%
held 1st · 490 estimated branded searches · -45.6% vs prior month · -8.2 points
22.1%
held 2nd · 400 estimated branded searches · -21.6% vs prior month · +2.1 points
19.9%
held 3rd · 360 estimated branded searches · -16.3% vs prior month · +3 points
14.9%
held 4th · 270 estimated branded searches · -32.5% vs prior month · -0.8 points
14.9%
held 5th · 270 estimated branded searches · -3.6% vs prior month · +3.9 points
1.1%
held 6th · 20 estimated branded searches · -33.3% vs prior month · -0.1 points
Compare search popularity between Southern Steel and its closest rivals
- Southern Steel vs Mainland Tactix: compare search popularity
- Southern Steel vs Northern Stars: compare search popularity
- Compare Southern Steel with any brand
How has branded search demand for Southern Steel changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Southern Steel in New Zealand rose from 280 to 400.
- Across the 11 months ending August 2026, Southern Steel’s estimated Share of Search among netball teams in New Zealand increased from 17.3% to 22.1%.
- Across the 11 months ending August 2026, Southern Steel’s estimated Share of Search among netball teams in New Zealand peaked at 27.2% in June 2026 and was lowest at 13.1% in April 2026.
- Across the 11 months ending August 2026, Southern Steel rose from 4th to 2nd among netball teams in New Zealand.
How did search popularity change for New Zealand netball teams in August 2026?
5 changes
In August 2026, Waikato Bay of Plenty Magic gained estimated Share of Search among netball teams in New Zealand, from 11% to 14.9%.
In August 2026, Central Pulse gained estimated Share of Search among netball teams in New Zealand, from 16.9% to 19.9%.
In August 2026, Southern Steel gained estimated Share of Search among netball teams in New Zealand, from 20% to 22.1%.
In August 2026, Northern Mystics lost estimated Share of Search among netball teams in New Zealand, from 35.3% to 27.1%.
In August 2026, Mainland Tactix lost estimated Share of Search among netball teams in New Zealand, from 15.7% to 14.9%.
How is Southern Steel measured?
Brandwave collects information about searches that people make online using Southern Steel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- southern steel
- southern steel netball
- southern steel netball tickets
- southern steel tickets
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Is Southern Steel your brand?
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