Northern Mystics vs Southern Steel:Which is more popular by branded search in New Zealand?
In August 2026, Northern Mystics had more branded searches than Southern Steel among netball teams in New Zealand. Northern Mystics was estimated to have 490 branded searches compared to Southern Steel’s 400, and held a 27.1% Share of Search versus Southern Steel’s 22.1%.
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Which is more popular in search, Northern Mystics or Southern Steel?
Compare the ANZ Premiership netball teams New Zealand fans follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Northern Mystics, Southern Steel. The figures are in the table below the chart.
View monthly share of search table
| Month | Northern Mystics | Southern Steel | Central Pulse | Mainland Tactix | Waikato Bay of Plenty Magic | Northern Stars |
|---|---|---|---|---|---|---|
| Oct 2025 | 21% | 17.3% | 29.6% | 20.4% | 10.5% | 1.2% |
| Nov 2025 | 23% | 18.9% | 32.4% | 14.2% | 10.1% | 1.4% |
| Dec 2025 | 20.6% | 18.7% | 29.9% | 14% | 15% | 1.9% |
| Jan 2026 | 20.9% | 16% | 30.7% | 13.5% | 17.2% | 1.8% |
| Feb 2026 | 21.8% | 13.9% | 25.4% | 17.4% | 20.1% | 1.5% |
| Mar 2026 | 18.5% | 19.1% | 26.1% | 17.7% | 16.9% | 1.6% |
| Apr 2026 | 18% | 13.1% | 26.4% | 26.1% | 15.2% | 1.1% |
| May 2026 | 20.4% | 17.4% | 23.4% | 24.4% | 13.7% | 0.7% |
| Jun 2026 | 33.5% | 27.2% | 7.8% | 21.9% | 9.2% | 0.41% |
| Jul 2026 | 35.3% | 20% | 16.9% | 15.7% | 11% | 1.2% |
| Aug 2026 | 27.1% | 22.1% | 19.9% | 14.9% | 14.9% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Northern Mystics and Southern Steel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Southern Steel took it in March 2026, Northern Mystics took it in April 2026.
- Across the 11 months ending August 2026, Northern Mystics’ estimated Share of Search among netball teams in New Zealand moved from 21% to 27.1%, and its estimated monthly branded searches moved from 340 to 490.
- Across the 11 months ending August 2026, Southern Steel’s estimated Share of Search among netball teams in New Zealand moved from 17.3% to 22.1%, and its estimated monthly branded searches moved from 280 to 400.
How did search popularity change for New Zealand netball teams in August 2026?
2 changes
In August 2026, Southern Steel gained estimated Share of Search among netball teams in New Zealand, from 20% to 22.1%.
In August 2026, Northern Mystics lost estimated Share of Search among netball teams in New Zealand, from 35.3% to 27.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Northern Mystics’ and Southern Steel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Northern Mystics
3 branded search terms
- mystics netball
- northern mystics squad
- northern mystics tickets
Southern Steel
4 branded search terms
- southern steel
- southern steel netball
- southern steel netball tickets
- southern steel tickets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.