Central Pulse vs Southern Steel:Which is more popular by branded search in New Zealand?
In August 2026, Southern Steel had more branded searches than Central Pulse among netball teams in New Zealand. Southern Steel was estimated to have 400 branded searches compared to Central Pulse’s 360, and held a 22.1% Share of Search versus Central Pulse’s 19.9%.
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Which is more popular in search, Central Pulse or Southern Steel?
Compare the ANZ Premiership netball teams New Zealand fans follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southern Steel, Central Pulse. The figures are in the table below the chart.
View monthly share of search table
| Month | Northern Mystics | Southern Steel | Central Pulse | Mainland Tactix | Waikato Bay of Plenty Magic | Northern Stars |
|---|---|---|---|---|---|---|
| Oct 2025 | 21% | 17.3% | 29.6% | 20.4% | 10.5% | 1.2% |
| Nov 2025 | 23% | 18.9% | 32.4% | 14.2% | 10.1% | 1.4% |
| Dec 2025 | 20.6% | 18.7% | 29.9% | 14% | 15% | 1.9% |
| Jan 2026 | 20.9% | 16% | 30.7% | 13.5% | 17.2% | 1.8% |
| Feb 2026 | 21.8% | 13.9% | 25.4% | 17.4% | 20.1% | 1.5% |
| Mar 2026 | 18.5% | 19.1% | 26.1% | 17.7% | 16.9% | 1.6% |
| Apr 2026 | 18% | 13.1% | 26.4% | 26.1% | 15.2% | 1.1% |
| May 2026 | 20.4% | 17.4% | 23.4% | 24.4% | 13.7% | 0.7% |
| Jun 2026 | 33.5% | 27.2% | 7.8% | 21.9% | 9.2% | 0.41% |
| Jul 2026 | 35.3% | 20% | 16.9% | 15.7% | 11% | 1.2% |
| Aug 2026 | 27.1% | 22.1% | 19.9% | 14.9% | 14.9% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Central Pulse and Southern Steel comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Southern Steel took it in June 2026.
- Across the 11 months ending August 2026, Central Pulse’s estimated Share of Search among netball teams in New Zealand moved from 29.6% to 19.9%, and its estimated monthly branded searches moved from 480 to 360.
- Across the 11 months ending August 2026, Southern Steel’s estimated Share of Search among netball teams in New Zealand moved from 17.3% to 22.1%, and its estimated monthly branded searches moved from 280 to 400.
How did search popularity change for New Zealand netball teams in August 2026?
2 changes
In August 2026, Central Pulse gained estimated Share of Search among netball teams in New Zealand, from 16.9% to 19.9%.
In August 2026, Southern Steel gained estimated Share of Search among netball teams in New Zealand, from 20% to 22.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Central Pulse’s and Southern Steel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Central Pulse
6 branded search terms
- central pulse
- central pulse netball
- central pulse tickets
- centralpulse
- pulse netball
- pulse org nz
Southern Steel
4 branded search terms
- southern steel
- southern steel netball
- southern steel netball tickets
- southern steel tickets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.