How popular isSocialPilot?
In September 2026, people searched for SocialPilot by name about 70 times in New Zealand, a 12.5% decrease from the previous year. These searches made up 1.9% of all New Zealand social media analytics platform searches, placing SocialPilot sixth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about social media analytics platforms, SocialPilot did not appear in any of the answers.
SocialPilot is the sixth most searched of 8 competitors and not listed in any AI answer.
BufferShare of searches 42.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
MetricoolShare of searches 34.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HootsuiteShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Sprout SocialShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SocialPilotShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top social media analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SocialPilot did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Metricool1st
- Sprout Social2nd
- Hootsuite3rd
Agorapulse4th- Buffer5th
Iconosquare6th
Rival IQ–- SocialPilot–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Metricool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Buffer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Agorapulse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Iconosquare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rival IQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about social media analytics platforms
5 answers
Asked ChatGPT
“Which social media analytics platform should I use in New Zealand?”
Asked ChatGPT
“What are the best social media analytics platforms in New Zealand?”
Asked ChatGPT
“What's the best social media analytics platform in New Zealand for a marketing team?”
Searched Google, AI Overview
“social media reporting tools”
Searched Google, AI Overview
“social media dashboard”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which social media analytics platforms compete with SocialPilot?
Share of searches by month for Buffer, Metricool, Hootsuite, Sprout Social, Rival IQ, SocialPilot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Buffer | Metricool | Hootsuite | Sprout Social | Rival IQ | SocialPilot | Agorapulse | Iconosquare |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 23.5% | 15.7% | 12.8% | 0.8% | 2.1% | 1.9% | 0.53% |
| Nov 2025 | 48.6% | 22.5% | 15.1% | 10% | 0.26% | 1.5% | 1.3% | 0.77% |
| Dec 2025 | 39.2% | 28.2% | 15.3% | 12.5% | 0.39% | 2.4% | 1.6% | 0.39% |
| Jan 2026 | 40.1% | 27.2% | 18.2% | 9.9% | 0.31% | 2.2% | 1.5% | 0.62% |
| Feb 2026 | 39.4% | 26.7% | 14.5% | 11.8% | 2.7% | 2.7% | 1.5% | 0.61% |
| Mar 2026 | 43% | 23.7% | 15.9% | 10.5% | 1.9% | 2.7% | 1.3% | 1.1% |
| Apr 2026 | 46.8% | 25.7% | 11.4% | 7.6% | 5% | 1.8% | 1.5% | 0.29% |
| May 2026 | 51.2% | 23.7% | 10.5% | 8.6% | 2.4% | 1.6% | 1.3% | 0.54% |
| Jun 2026 | 46.2% | 28.9% | 11.3% | 9.2% | 0.58% | 2% | 1.2% | 0.58% |
| Jul 2026 | 45.1% | 28.2% | 11% | 11% | 0.85% | 1.7% | 1.4% | 0.85% |
| Aug 2026 | 45.1% | 30.9% | 7.6% | 9.3% | 4% | 1.4% | 1.2% | 0.48% |
| Sep 2026 | 42.4% | 34.5% | 8.5% | 8.5% | 2.9% | 1.9% | 1.1% | 0.27% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 1.6K | -15.8% | -2.7 points | |
| 2, held 2nd | 34.5% | 1.3K | 0% | +3.6 points | |
| 3, moved from 4th to 3rd | 8.5% | 320 | 0% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.5% | 320 | -17.9% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.9% | 110 | -35.3% | -1.1 points | |
| 6, held 6th | 1.9% | 70 | +16.7% | +0.4 points | |
| 7, held 7th | 1.1% | 40 | -20% | -0.1 points | |
| 8, held 8th | 0.27% | 10 | -50% | -0.2 points |
1.
Buffer42.4%
Held 1st. 1.6K estimated branded searches, -15.8% vs prior month. Share -2.7 points.
34.5%
Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +3.6 points.
8.5%
Moved from 4th to 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.9 points.
8.5%
Moved from 3rd to 4th. 320 estimated branded searches, -17.9% vs prior month. Share -0.8 points.
5.
Rival IQ2.9%
Held 5th. 110 estimated branded searches, -35.3% vs prior month. Share -1.1 points.
1.9%
Held 6th. 70 estimated branded searches, +16.7% vs prior month. Share +0.4 points.
1.1%
Held 7th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.
0.27%
Held 8th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.
Compare popularity between SocialPilot and its closest rivals
Every comparison with SocialPilot
9 comparisons
How has branded search demand for SocialPilot changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SocialPilot in New Zealand fell from 80 to 70.
- Across the 12 months ending September 2026, SocialPilot’s share of searches among social media analytics platforms in New Zealand peaked at 2.7% in February 2026 and was lowest at 1.4% in August 2026.
- Across the 12 months ending September 2026, SocialPilot fell from 5th to 6th among social media analytics platforms in New Zealand.
How did search popularity change for New Zealand social media analytics platforms in September 2026?
6 changes
In September 2026, Hootsuite overtook Sprout Social to rank 3rd among social media analytics platforms in New Zealand, with 8.5% of the searches.
In September 2026, Metricool gained share of searches among social media analytics platforms in New Zealand, from 30.9% to 34.5%.
In September 2026, Buffer lost share of searches among social media analytics platforms in New Zealand, from 45.1% to 42.4%.
In September 2026, Rival IQ lost share of searches among social media analytics platforms in New Zealand, from 4% to 2.9%.
In September 2026, Sprout Social lost share of searches among social media analytics platforms in New Zealand, from 9.3% to 8.5%.
Estimated monthly branded searches for Iconosquare in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are SocialPilot’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SocialPilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- social pilot
- socialpilot
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Where does SocialPilot compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Social media management tools | 9th of 11 | 0.57% | Show ranking |
| Social media analytics platforms | 6th of 8 | 1.9% | Shown above |
Is SocialPilot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.