Brandwave

Hootsuite vs SocialPilot:Which is more popular?

In September 2026, Hootsuite had more branded searches than SocialPilot among social media management tools in New Zealand. Hootsuite had about 330 branded searches, while SocialPilot had 70. Hootsuite made up 2.7% of all social media management tool searches we track, and SocialPilot accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about social media management tools, Hootsuite appeared in all five answers and SocialPilot in none.

Among social media management tools in New Zealand in September 2026

Who do people search for more?

Hootsuite, about 5 searches for every 1 for SocialPilot

Hootsuite 330 searchesSocialPilot 70 searches

Who does AI mention more?

Hootsuite, mentioned in every answer we collected

Hootsuite in 5 of 5SocialPilot in 0 of 5

Who does AI recommend more?

Hootsuite, the only one of the two named

Hootsuite first in 5SocialPilot never named

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Top social media management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hootsuite appeared in all five answers. SocialPilot did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Hootsuite2nd
  3. Metricool3rd
  4. Sprout Social4th
  5. Later5th
  6. Agorapulse6th
  7. Planable7th
  8. Meta Business Suite8th
  9. Sendible9th
  10. +1 more
  11. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metricool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hootsuite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Later3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meta Business Suite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agorapulse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sendible1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about social media management tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hootsuite or SocialPilot more popular in search?

This chart shows how often people search Google for Hootsuite and SocialPilot by name. Each line represents a brand's share of searches for all 11 social media management tools we track, month by month, from searches in New Zealand.

Hootsuite and SocialPilot among social media management tools in New Zealand, by month

Share of searches by month for Hootsuite, SocialPilot. The figures are in the table below the chart.

View monthly share of searches table
MonthMeta Business SuiteBufferMetricoolHootsuiteSprout SocialPlanableLoomlyLaterSocialPilotAgorapulseSendible
Oct 202555.4%17%9.2%6.3%4.9%1.7%2.3%1.2%0.82%0.72%0.31%
Nov 202554.6%19.7%9%6.1%3.9%1.7%2.2%1%0.61%0.51%0.61%
Dec 202559.1%14.1%9.9%5.4%4.3%2.3%2%1.1%0.81%0.54%0.4%
Jan 202658.4%14.7%9.6%6.5%3.5%2.3%1.9%1.3%0.76%0.54%0.43%
Feb 202658.8%15.2%9.6%5.2%4.2%2.3%1.8%0.98%0.98%0.54%0.33%
Mar 202660%15.3%8.1%5.5%3.5%2.4%2.4%1.2%0.91%0.45%0.36%
Apr 202662.4%16.1%8.4%3.8%2.5%2%2.6%1%0.57%0.47%0.28%
May 202661%18.3%8.2%3.8%3%1.9%1.6%0.92%0.55%0.46%0.28%
Jun 202666.1%13.5%8.3%3.3%2.6%2.1%1.8%1.1%0.57%0.33%0.33%
Jul 202666.1%13.6%8.3%3.2%3.2%2.1%1.5%0.9%0.49%0.41%0.24%
Aug 202663.2%15.3%10.3%2.5%3%1.6%1.4%1.5%0.47%0.39%0.31%
Sep 202665.6%13.4%10.6%2.7%2.6%1.7%1.2%1.1%0.57%0.32%0.32%

How has the Hootsuite and SocialPilot comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand social media management tools in September 2026?

2 changes

  1. In September 2026, Hootsuite rose from 5th to 4th among social media management tools in New Zealand.

  2. Estimated monthly branded searches for SocialPilot in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Hootsuite’s and SocialPilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hootsuite

3 branded search terms

  • hootsuite
  • hootsuite scheduling
  • hootsuite social media

SocialPilot

2 branded search terms

  • social pilot
  • socialpilot

How the Brand Demand Index is measured

Other head-to-heads among social media management tools

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