Brandwave

How popular isIconosquare?

In September 2026, people searched for Iconosquare by name about 10 times in New Zealand, a 50% decrease from the previous year. These searches made up 0.27% of all New Zealand social media analytics platform searches, placing Iconosquare eighth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about social media analytics platforms, Iconosquare appeared in one of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Iconosquare is the eighth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. BufferShare of searches 42.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. MetricoolShare of searches 34.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. HootsuiteShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Sprout SocialShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. IconosquareShare of searches 0.27%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top social media analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Iconosquare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Iconosquare is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricool1st
  2. Sprout Social2nd
  3. Hootsuite3rd
  4. Agorapulse4th
  5. Buffer5th
  6. Iconosquare6th
  7. Rival IQ–
  8. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buffer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agorapulse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iconosquare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rival IQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which social media analytics platforms compete with Iconosquare?

Iconosquare against social media analytics platforms in New Zealand, by month

Share of searches by month for Buffer, Metricool, Hootsuite, Sprout Social, Rival IQ, Iconosquare. The figures are in the table below the chart.

View monthly share of searches table
MonthBufferMetricoolHootsuiteSprout SocialRival IQSocialPilotAgorapulseIconosquare
Oct 202542.7%23.5%15.7%12.8%0.8%2.1%1.9%0.53%
Nov 202548.6%22.5%15.1%10%0.26%1.5%1.3%0.77%
Dec 202539.2%28.2%15.3%12.5%0.39%2.4%1.6%0.39%
Jan 202640.1%27.2%18.2%9.9%0.31%2.2%1.5%0.62%
Feb 202639.4%26.7%14.5%11.8%2.7%2.7%1.5%0.61%
Mar 202643%23.7%15.9%10.5%1.9%2.7%1.3%1.1%
Apr 202646.8%25.7%11.4%7.6%5%1.8%1.5%0.29%
May 202651.2%23.7%10.5%8.6%2.4%1.6%1.3%0.54%
Jun 202646.2%28.9%11.3%9.2%0.58%2%1.2%0.58%
Jul 202645.1%28.2%11%11%0.85%1.7%1.4%0.85%
Aug 202645.1%30.9%7.6%9.3%4%1.4%1.2%0.48%
Sep 202642.4%34.5%8.5%8.5%2.9%1.9%1.1%0.27%

  1. 1.Buffer

    42.4%

    Held 1st. 1.6K estimated branded searches, -15.8% vs prior month. Share -2.7 points.

  2. 2.Metricool

    34.5%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +3.6 points.

  3. 3.Hootsuite

    8.5%

    Moved from 4th to 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Sprout Social

    8.5%

    Moved from 3rd to 4th. 320 estimated branded searches, -17.9% vs prior month. Share -0.8 points.

  5. 5.Rival IQ

    2.9%

    Held 5th. 110 estimated branded searches, -35.3% vs prior month. Share -1.1 points.

  6. 6.SocialPilot

    1.9%

    Held 6th. 70 estimated branded searches, +16.7% vs prior month. Share +0.4 points.

  7. 7.Agorapulse

    1.1%

    Held 7th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

  8. 8.Iconosquare

    0.27%

    Held 8th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.

Compare popularity between Iconosquare and its closest rivals

How has branded search demand for Iconosquare changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Iconosquare in New Zealand fell from 20 to 10.
  • Across the 12 months ending September 2026, Iconosquare’s share of searches among social media analytics platforms in New Zealand held steady, from 0.53% to 0.27%.

How did search popularity change for New Zealand social media analytics platforms in September 2026?

6 changes

  1. In September 2026, Hootsuite overtook Sprout Social to rank 3rd among social media analytics platforms in New Zealand, with 8.5% of the searches.

  2. In September 2026, Metricool gained share of searches among social media analytics platforms in New Zealand, from 30.9% to 34.5%.

  3. In September 2026, Buffer lost share of searches among social media analytics platforms in New Zealand, from 45.1% to 42.4%.

  4. In September 2026, Rival IQ lost share of searches among social media analytics platforms in New Zealand, from 4% to 2.9%.

  5. In September 2026, Sprout Social lost share of searches among social media analytics platforms in New Zealand, from 9.3% to 8.5%.

  6. Estimated monthly branded searches for Iconosquare in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Iconosquare’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Iconosquare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • iconosquare
  • iconosquare instagram analytics

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