Hootsuite vs Iconosquare:Which is more popular?
In September 2026, Hootsuite had more branded searches than Iconosquare among social media analytics platforms in New Zealand. Hootsuite had about 320 branded searches, while Iconosquare had 10. Hootsuite made up 8.5% of all social media analytics platform searches we track, and Iconosquare accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about social media analytics platforms, Hootsuite appeared in four of the five answers and Iconosquare in one. Hootsuite was mentioned before Iconosquare in every answer.
Who do people search for more?
Hootsuite, about 32 searches for every 1 for Iconosquare
Who does AI mention more?
Hootsuite, mentioned in 4 of 5 answers, Iconosquare in 1
Who does AI recommend more?
Hootsuite, named ahead of Iconosquare in every answer
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Top social media analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hootsuite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Iconosquare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hootsuite was listed before Iconosquare in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Metricool1st
Sprout Social2nd- Hootsuite3rd
Agorapulse4th
Buffer5th
Iconosquare6th
Rival IQ–
SocialPilot–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Metricool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Buffer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Agorapulse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Iconosquare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rival IQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about social media analytics platforms
5 answers
Asked ChatGPT
“Which social media analytics platform should I use in New Zealand?”
Asked ChatGPT
“What are the best social media analytics platforms in New Zealand?”
Asked ChatGPT
“What's the best social media analytics platform in New Zealand for a marketing team?”
Searched Google, AI Overview
“social media reporting tools”
Searched Google, AI Overview
“social media dashboard”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hootsuite or Iconosquare more popular in search?
This chart shows how often people search Google for Hootsuite and Iconosquare by name. Each line represents a brand's share of searches for all eight social media analytics platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Hootsuite, Iconosquare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Buffer | Metricool | Hootsuite | Sprout Social | Rival IQ | SocialPilot | Agorapulse | Iconosquare |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 23.5% | 15.7% | 12.8% | 0.8% | 2.1% | 1.9% | 0.53% |
| Nov 2025 | 48.6% | 22.5% | 15.1% | 10% | 0.26% | 1.5% | 1.3% | 0.77% |
| Dec 2025 | 39.2% | 28.2% | 15.3% | 12.5% | 0.39% | 2.4% | 1.6% | 0.39% |
| Jan 2026 | 40.1% | 27.2% | 18.2% | 9.9% | 0.31% | 2.2% | 1.5% | 0.62% |
| Feb 2026 | 39.4% | 26.7% | 14.5% | 11.8% | 2.7% | 2.7% | 1.5% | 0.61% |
| Mar 2026 | 43% | 23.7% | 15.9% | 10.5% | 1.9% | 2.7% | 1.3% | 1.1% |
| Apr 2026 | 46.8% | 25.7% | 11.4% | 7.6% | 5% | 1.8% | 1.5% | 0.29% |
| May 2026 | 51.2% | 23.7% | 10.5% | 8.6% | 2.4% | 1.6% | 1.3% | 0.54% |
| Jun 2026 | 46.2% | 28.9% | 11.3% | 9.2% | 0.58% | 2% | 1.2% | 0.58% |
| Jul 2026 | 45.1% | 28.2% | 11% | 11% | 0.85% | 1.7% | 1.4% | 0.85% |
| Aug 2026 | 45.1% | 30.9% | 7.6% | 9.3% | 4% | 1.4% | 1.2% | 0.48% |
| Sep 2026 | 42.4% | 34.5% | 8.5% | 8.5% | 2.9% | 1.9% | 1.1% | 0.27% |
How has the Hootsuite and Iconosquare comparison changed over the last 12 months?
3 findings
- Hootsuite was ahead of Iconosquare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hootsuite’s share of searches among social media analytics platforms in New Zealand moved from 15.7% to 8.5%, and its estimated monthly branded searches moved from 590 to 320.
- Across the 12 months ending September 2026, Iconosquare’s share of searches among social media analytics platforms in New Zealand moved from 0.53% to 0.27%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand social media analytics platforms in September 2026?
2 changes
In September 2026, Hootsuite overtook Sprout Social to rank 3rd among social media analytics platforms in New Zealand, with 8.5% of the searches.
Estimated monthly branded searches for Iconosquare in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hootsuite’s and Iconosquare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hootsuite
1 branded search term
- hootsuite
Iconosquare
2 branded search terms
- iconosquare
- iconosquare instagram analytics
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