Brandwave

How popular isShearwell?

In September 2026, people searched for Shearwell by name about 200 times in New Zealand, a 42.9% increase from the previous year. These searches made up 9.1% of all New Zealand livestock weighing and EID brand searches, placing Shearwell fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about livestock weighing and EID brands, Shearwell appeared in one of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Shearwell is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Te PariShare of searches 40.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Tru-TestShare of searches 24.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. GallagherShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Zee TagsShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ShearwellShare of searches 9.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+3 more

Shearwell website (opens in a new tab)

Follow Shearwell and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top livestock weighing and EID brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shearwell was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Shearwell is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tru-Test1st
  2. Gallagher2nd
  3. Te Pari3rd
  4. Datamars4th
  5. Shearwell5th
  6. Allflex6th
  7. Zee Tags–
  8. Prattley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tru-Test5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gallagher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pari4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Datamars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shearwell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zee Tags0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prattley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about livestock weighing and EID brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which livestock weighing and EID brands compete with Shearwell?

Shearwell against livestock weighing and EID brands in New Zealand, by month

Share of searches by month for Te Pari, Tru-Test, Gallagher, Zee Tags, Shearwell, Datamars. The figures are in the table below the chart.

View monthly share of searches table
MonthTe PariTru-TestGallagherZee TagsShearwellDatamarsAllflexPrattley
Oct 202542.7%28.2%9.2%8.7%6.8%3.4%0.49%0.49%
Nov 202539.3%29.5%8.7%9.8%7.1%3.8%1.1%0.55%
Dec 202538.7%25%8.9%12.1%8.9%4%1.6%0.81%
Jan 202640.4%26.4%7.9%10.1%8.4%5.1%1.1%0.56%
Feb 202644.4%23.5%8%9.9%7.4%4.3%1.9%0.62%
Mar 202641.7%24.2%10.4%8.5%6.6%6.6%1.4%0.47%
Apr 202641.4%25.3%8%12.6%5.7%5.2%1.1%0.57%
May 202644%22%8%13.5%5.5%5.5%1%0.5%
Jun 202643.9%23.7%8.8%9.6%6.1%6.1%1.3%0.44%
Jul 202645.1%18.5%9.2%13.8%6.7%4.6%1.5%0.51%
Aug 202641.9%22.4%7.6%10.5%10.5%5.2%1.4%0.48%
Sep 202640.2%24.7%10%10%9.1%4.1%1.4%0.46%
  1. 1.Te Pari

    40.2%

    Held 1st. 880 estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Tru-Test

    24.7%

    Held 2nd. 540 estimated branded searches, +14.9% vs prior month. Share +2.3 points.

  3. Moved from 5th to 3rd. 220 estimated branded searches, +37.5% vs prior month. Share +2.4 points.

  4. Held 4th. 220 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Shearwell

    9.1%

    Moved from 3rd to 5th. 200 estimated branded searches, -9.1% vs prior month. Share -1.3 points.

  6. 6.Datamars

    4.1%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  7. 7.Allflex

    1.4%

    Held 7th. 30 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Prattley

    0.46%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Shearwell and its closest rivals

Every comparison with Shearwell

5 comparisons

How has branded search demand for Shearwell changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shearwell in New Zealand rose from 140 to 200.
  • Across the 12 months ending September 2026, Shearwell’s share of searches among livestock weighing and EID brands in New Zealand increased from 6.8% to 9.1%.
  • Across the 12 months ending September 2026, Shearwell’s share of searches among livestock weighing and EID brands in New Zealand peaked at 10.5% in August 2026 and was lowest at 5.5% in May 2026.

How did search popularity change for New Zealand livestock weighing and EID brands in September 2026?

6 changes
  1. In September 2026, Gallagher overtook Shearwell and Zee Tags to rank 3rd among livestock weighing and EID brands in New Zealand, with 10% of the searches.

  2. In September 2026, Tru-Test gained share of searches among livestock weighing and EID brands in New Zealand, from 22.4% to 24.7%.

  3. In September 2026, Te Pari lost share of searches among livestock weighing and EID brands in New Zealand, from 41.9% to 40.2%.

  4. In September 2026, Shearwell lost share of searches among livestock weighing and EID brands in New Zealand, from 10.5% to 9.1%.

  5. In September 2026, Datamars lost share of searches among livestock weighing and EID brands in New Zealand, from 5.2% to 4.1%.

  6. Estimated monthly branded searches for Allflex in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are Shearwell’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Shearwell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shearwell applicator
  • shearwell cattle tags
  • shearwell data tags
  • shearwell ear tags
  • shearwell eid tags
  • shearwell sheep tags
  • shearwell tag applicator
  • shearwell tagger
  • shearwell tags
  • shearwell turbo tagger

Do you work for Shearwell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Shearwell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.