Brandwave

Allflex vs Shearwell:Which is more popular?

In September 2026, Shearwell had more branded searches than Allflex among livestock weighing and EID brands in New Zealand. Shearwell had about 200 branded searches, while Allflex had 30. Shearwell made up 9.1% of all livestock weighing and EID brand searches we track, and Allflex accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about livestock weighing and EID brands, Allflex and Shearwell each appeared in one of the five answers.

Among livestock weighing and EID brands in New Zealand in September 2026

Who do people search for more?

Shearwell, about 7 searches for every 1 for Allflex

Shearwell 200 searchesAllflex 30 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Allflex in 1 of 5Shearwell in 1 of 5

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Top livestock weighing and EID brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Allflex and Shearwell were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tru-Test1st
  2. Gallagher2nd
  3. Te Pari3rd
  4. Datamars4th
  5. Shearwell5th
  6. Allflex6th
  7. Zee Tags–
  8. Prattley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tru-Test5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gallagher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pari4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Datamars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shearwell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zee Tags0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prattley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about livestock weighing and EID brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Allflex or Shearwell more popular in search?

This chart shows how often people search Google for Allflex and Shearwell by name. Each line represents a brand's share of searches for all eight livestock weighing and EID brands we track, month by month, from searches in New Zealand.

Allflex and Shearwell among livestock weighing and EID brands in New Zealand, by month

Share of searches by month for Shearwell, Allflex. The figures are in the table below the chart.

View monthly share of searches table
MonthTe PariTru-TestGallagherZee TagsShearwellDatamarsAllflexPrattley
Oct 202542.7%28.2%9.2%8.7%6.8%3.4%0.49%0.49%
Nov 202539.3%29.5%8.7%9.8%7.1%3.8%1.1%0.55%
Dec 202538.7%25%8.9%12.1%8.9%4%1.6%0.81%
Jan 202640.4%26.4%7.9%10.1%8.4%5.1%1.1%0.56%
Feb 202644.4%23.5%8%9.9%7.4%4.3%1.9%0.62%
Mar 202641.7%24.2%10.4%8.5%6.6%6.6%1.4%0.47%
Apr 202641.4%25.3%8%12.6%5.7%5.2%1.1%0.57%
May 202644%22%8%13.5%5.5%5.5%1%0.5%
Jun 202643.9%23.7%8.8%9.6%6.1%6.1%1.3%0.44%
Jul 202645.1%18.5%9.2%13.8%6.7%4.6%1.5%0.51%
Aug 202641.9%22.4%7.6%10.5%10.5%5.2%1.4%0.48%
Sep 202640.2%24.7%10%10%9.1%4.1%1.4%0.46%

How has the Allflex and Shearwell comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand livestock weighing and EID brands in September 2026?

3 changes
  1. In September 2026, Gallagher overtook Shearwell and Zee Tags to rank 3rd among livestock weighing and EID brands in New Zealand, with 10% of the searches.

  2. In September 2026, Shearwell lost share of searches among livestock weighing and EID brands in New Zealand, from 10.5% to 9.1%.

  3. Estimated monthly branded searches for Allflex in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Allflex’s and Shearwell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allflex

1 branded search term

  • allflex palmerston north

Shearwell

10 branded search terms

  • shearwell applicator
  • shearwell cattle tags
  • shearwell data tags
  • shearwell ear tags
  • shearwell eid tags
  • shearwell sheep tags
  • shearwell tag applicator
  • shearwell tagger
  • shearwell tags
  • shearwell turbo tagger

How the Brand Demand Index is measured

Other head-to-heads among livestock weighing and EID brands

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