Datamars vs Shearwell:Which is more popular?
In September 2026, Shearwell had more branded searches than Datamars among livestock weighing and EID brands in New Zealand. Shearwell had about 200 branded searches, while Datamars had 90. Shearwell made up 9.1% of all livestock weighing and EID brand searches we track, and Datamars accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about livestock weighing and EID brands, Datamars appeared in two of the five answers and Shearwell in one. Datamars was mentioned before Shearwell in two out of three answers that named either.
Who do people search for more?
Shearwell, about 2 searches for every 1 for Datamars
Who does AI mention more?
Datamars, mentioned in 2 of 5 answers, Shearwell in 1
Who does AI recommend more?
Datamars, named ahead of Shearwell in 2 of 3 answers
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Top livestock weighing and EID brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Datamars was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shearwell was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Datamars was listed before Shearwell in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tru-Test5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gallagher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Te Pari4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Datamars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shearwell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zee Tags0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prattley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about livestock weighing and EID brands
5 answers
Asked ChatGPT
“Which livestock weighing and EID brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best livestock weighing and EID brands in New Zealand?”
Asked ChatGPT
“What's the best livestock weighing and EID brand in New Zealand for farm stock control?”
Searched Google, AI Overview
“eid tags nz”
Searched Google, AI Overview
“cattle weighing systems”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Datamars or Shearwell more popular in search?
This chart shows how often people search Google for Datamars and Shearwell by name. Each line represents a brand's share of searches for all eight livestock weighing and EID brands we track, month by month, from searches in New Zealand.
Share of searches by month for Shearwell, Datamars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Te Pari | Tru-Test | Gallagher | Zee Tags | Shearwell | Datamars | Allflex | Prattley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 28.2% | 9.2% | 8.7% | 6.8% | 3.4% | 0.49% | 0.49% |
| Nov 2025 | 39.3% | 29.5% | 8.7% | 9.8% | 7.1% | 3.8% | 1.1% | 0.55% |
| Dec 2025 | 38.7% | 25% | 8.9% | 12.1% | 8.9% | 4% | 1.6% | 0.81% |
| Jan 2026 | 40.4% | 26.4% | 7.9% | 10.1% | 8.4% | 5.1% | 1.1% | 0.56% |
| Feb 2026 | 44.4% | 23.5% | 8% | 9.9% | 7.4% | 4.3% | 1.9% | 0.62% |
| Mar 2026 | 41.7% | 24.2% | 10.4% | 8.5% | 6.6% | 6.6% | 1.4% | 0.47% |
| Apr 2026 | 41.4% | 25.3% | 8% | 12.6% | 5.7% | 5.2% | 1.1% | 0.57% |
| May 2026 | 44% | 22% | 8% | 13.5% | 5.5% | 5.5% | 1% | 0.5% |
| Jun 2026 | 43.9% | 23.7% | 8.8% | 9.6% | 6.1% | 6.1% | 1.3% | 0.44% |
| Jul 2026 | 45.1% | 18.5% | 9.2% | 13.8% | 6.7% | 4.6% | 1.5% | 0.51% |
| Aug 2026 | 41.9% | 22.4% | 7.6% | 10.5% | 10.5% | 5.2% | 1.4% | 0.48% |
| Sep 2026 | 40.2% | 24.7% | 10% | 10% | 9.1% | 4.1% | 1.4% | 0.46% |
How has the Datamars and Shearwell comparison changed over the last 12 months?
3 findings
- Shearwell was ahead of Datamars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Datamars’ share of searches among livestock weighing and EID brands in New Zealand moved from 3.4% to 4.1%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 12 months ending September 2026, Shearwell’s share of searches among livestock weighing and EID brands in New Zealand moved from 6.8% to 9.1%, and its estimated monthly branded searches moved from 140 to 200.
How did search popularity change for New Zealand livestock weighing and EID brands in September 2026?
3 changes
In September 2026, Gallagher overtook Shearwell and Zee Tags to rank 3rd among livestock weighing and EID brands in New Zealand, with 10% of the searches.
In September 2026, Shearwell lost share of searches among livestock weighing and EID brands in New Zealand, from 10.5% to 9.1%.
In September 2026, Datamars lost share of searches among livestock weighing and EID brands in New Zealand, from 5.2% to 4.1%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Datamars’ and Shearwell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among livestock weighing and EID brands
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