Brandwave

How popular isSenco?

In September 2026, people searched for Senco by name about 880 times in New Zealand, a 20.5% increase from the previous year. These searches made up 4.3% of all New Zealand air nailer brand searches, placing Senco fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about air nailer brands, Senco appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Senco is the fifth most searched of 8 competitors and the third most recommended in AI answers.

  1. MakitaShare of searches 44.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. DeWaltShare of searches 24.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. MilwaukeeShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HiKOKIShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. SencoShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top air nailer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Senco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Senco is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Paslode1st
  2. HiKOKI2nd
  3. Senco3rd
  4. Bostitch4th
  5. Makita5th
  6. Hitachi6th
  7. DeWalt7th
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paslode4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bostitch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HiKOKI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Senco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hitachi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air nailer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which air nailer brands compete with Senco?

Senco against air nailer brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Milwaukee, HiKOKI, Senco, Paslode. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeHiKOKISencoPaslodeBostitchHitachi
Oct 202543.7%24.1%12.6%9.4%4.2%5.7%0.23%0.06%
Nov 202539.6%31.2%12.8%8%4.6%3.7%0.1%0.05%
Dec 202546.8%26.6%13.1%7.3%3%3%0.18%0%
Jan 202647.7%26.7%11.3%7.8%3.1%3.1%0.19%0%
Feb 202644.9%25.9%12.9%7.1%5.3%3.5%0.12%0.06%
Mar 202643.1%25.8%13%8.6%5.1%4.1%0.17%0.06%
Apr 202646%25.8%13%7.6%3.7%3.6%0.25%0.06%
May 202643.7%24.9%15.5%7.2%5.1%3.4%0.12%0.06%
Jun 202640.5%28.2%14.8%8.5%3.9%3.8%0.16%0.05%
Jul 202643.5%25.1%15.1%9.2%3.4%3.4%0.17%0.06%
Aug 202638.5%25.3%19%9.5%4.5%3%0.2%0.05%
Sep 202644.1%24.2%14.3%9.5%4.3%3.5%0.15%0%

  1. 1.Makita

    44.1%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +5.6 points.

  2. 2.DeWalt

    24.2%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Milwaukee

    14.3%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.7 points.

  4. 4.HiKOKI

    9.5%

    Held 4th. 2K estimated branded searches, +5.3% vs prior month. Share +0.1 points.

  5. 5.Senco

    4.3%

    Held 5th. 880 estimated branded searches, -1.1% vs prior month. Share -0.2 points.

  6. 6.Paslode

    3.5%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.5 points.

  7. 7.Bostitch

    0.15%

    Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

  8. 8.Hitachi

    0%

    Held 8th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between Senco and its closest rivals

Every comparison with Senco

5 comparisons

How has branded search demand for Senco changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Senco in New Zealand rose from 730 to 880.
  • Across the 12 months ending September 2026, Senco’s share of searches among air nailer brands in New Zealand peaked at 5.3% in February 2026 and was lowest at 3% in December 2025.
  • Across the 12 months ending September 2026, Senco rose from 6th to 5th among air nailer brands in New Zealand.

How did search popularity change for New Zealand air nailer brands in September 2026?

6 changes

  1. In September 2026, Makita gained share of searches among air nailer brands in New Zealand, from 38.5% to 44.1%.

  2. In September 2026, Milwaukee lost share of searches among air nailer brands in New Zealand, from 19% to 14.3%.

  3. In September 2026, DeWalt lost share of searches among air nailer brands in New Zealand, from 25.3% to 24.2%.

  4. HiKOKI’s share of searches among air nailer brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.5% in September 2026.

  5. Estimated monthly branded searches for Senco in New Zealand rose 20.5% over 12 measured months, from 730 to 880 in September 2026.

  6. Estimated monthly branded searches for Hitachi in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Senco’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Senco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • senco
  • senco nailer

Do you work for Senco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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