Brandwave

How popular isProlec?

In October 2026, people searched for Prolec by name about 30 times in New Zealand, a 50% increase from the previous year. These searches made up 1.2% of all New Zealand Christchurch electrical contractor searches, placing Prolec ninth out of nine contractors. When we asked both ChatGPT and Google AI Overviews about Christchurch electrical contractors, Prolec did not appear in any of the answers.

Search and AI answers in October 2026

Prolec is the ninth most searched of 9 competitors and not named in the AI answers we collected.

  1. Christchurch ElectricalShare of searches 30.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  2. FoleysShare of searches 25.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. ATL ElectricalShare of searches 19.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. JMW Electrical ServicesShare of searches 5.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. ProlecShare of searches 1.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Christchurch electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Prolec did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winchester Electrical1st
  2. ATL Electrical2nd
  3. JMW Electrical Services3rd
  4. Christchurch Electrical4th
  5. Skilled Electrical4th
  6. Foleys–
  7. Mainland Electrical–
  8. Pye Electrical–
  9. Prolec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch electrical contractors

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Prolec compared with other New Zealand Christchurch electrical contractors?

Prolec against Christchurch electrical contractors in New Zealand, by month

Share of searches by month for Christchurch Electrical, Foleys, ATL Electrical, JMW Electrical Services, Mainland Electrical, Skilled Electrical, Winchester Electrical, Pye Electrical, Prolec. The figures are in the table below the chart.

View monthly share of searches table
MonthChristchurch ElectricalFoleysATL ElectricalJMW Electrical ServicesMainland ElectricalSkilled ElectricalWinchester ElectricalPye ElectricalProlec
Nov 202533.6%23.1%18.2%4.9%6.3%4.9%4.9%3.5%0.7%
Dec 202542.9%20.5%18.8%4.5%2.7%4.5%1.8%3.6%0.89%
Jan 202640.1%21.8%14.3%4.8%4.8%4.8%6.1%2.7%0.68%
Feb 202635%19.7%15.3%5.1%5.1%8%6.6%3.6%1.5%
Mar 202631.8%21.9%21.2%6%6%6%3.3%3.3%0.66%
Apr 202638.6%20.3%20.3%5.7%4.4%3.2%3.2%3.2%1.3%
May 202632.7%22%21.3%4.7%4.7%4.7%6%3.3%0.67%
Jun 202634.1%19.3%18.2%5.1%5.1%6.3%6.3%5.1%0.57%
Jul 202634.9%20.9%22.7%2.9%4.1%6.4%4.1%2.9%1.2%
Aug 202635.3%18.8%22.9%4.1%4.1%5.3%5.3%2.9%1.2%
Sep 202633.6%24%14.4%4.8%4.8%6.2%6.2%4.8%1.4%
Oct 202630.2%25.3%19.8%5.6%5.6%5.6%4.3%2.5%1.2%
  1. Held 1st. 490 estimated branded searches, 0% vs prior month. Share -3.3 points.

  2. 2.Foleys

    25.3%

    Held 2nd. 410 estimated branded searches, +17.1% vs prior month. Share +1.3 points.

  3. Held 3rd. 320 estimated branded searches, +52.4% vs prior month. Share +5.4 points.

  4. Moved from 6th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +0.8 points.

  5. Moved from 7th to 5th. 90 estimated branded searches, +28.6% vs prior month. Share +0.8 points.

  6. Moved from 4th to 6th. 90 estimated branded searches, 0% vs prior month. Share -0.6 points.

  7. Moved from 5th to 7th. 70 estimated branded searches, -22.2% vs prior month. Share -1.8 points.

  8. Held 8th. 40 estimated branded searches, -42.9% vs prior month. Share -2.3 points.

  9. 9.Prolec

    1.2%

    Held 9th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Prolec and its closest rivals

Every comparison with Prolec

8 comparisons

How has branded search demand for Prolec changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Prolec in New Zealand rose from 20 to 30.
  • Across the 12 months ending October 2026, Prolec’s share of searches among Christchurch electrical contractors in New Zealand increased from 0.7% to 1.2%.

How did search popularity change for New Zealand Christchurch electrical contractors in October 2026?

6 changes
  1. In October 2026, JMW Electrical Services overtook Skilled Electrical and Winchester Electrical to rank 4th among Christchurch electrical contractors in New Zealand, with 5.6% of the searches.

  2. In October 2026, Mainland Electrical overtook Skilled Electrical and Winchester Electrical to rank 5th among Christchurch electrical contractors in New Zealand, with 5.6% of the searches.

  3. In October 2026, ATL Electrical gained share of searches among Christchurch electrical contractors in New Zealand, from 14.4% to 19.8%.

  4. In October 2026, Foleys gained share of searches among Christchurch electrical contractors in New Zealand, from 24% to 25.3%.

  5. In October 2026, Christchurch Electrical lost share of searches among Christchurch electrical contractors in New Zealand, from 33.6% to 30.2%.

  6. In October 2026, Pye Electrical lost share of searches among Christchurch electrical contractors in New Zealand, from 4.8% to 2.5%.

How are Prolec’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Prolec’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • prolec electrical

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How the Brand Demand Index is measured

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Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.