Brandwave

How popular isMainland Electrical?

In October 2026, people searched for Mainland Electrical by name about 140 times in New Zealand, a 55.6% increase from the previous year. These searches made up 5.6% of all New Zealand Christchurch electrical contractor searches, placing Mainland Electrical fifth out of nine contractors. When we asked both ChatGPT and Google AI Overviews about Christchurch electrical contractors, Mainland Electrical did not appear in any of the answers.

Search and AI answers in October 2026

Mainland Electrical is the fifth most searched of 9 competitors and not named in the AI answers we collected.

  1. Christchurch ElectricalShare of searches 30.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  2. FoleysShare of searches 25.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. ATL ElectricalShare of searches 19.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. JMW Electrical ServicesShare of searches 5.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Mainland ElectricalShare of searches 5.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+4 more

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Top Christchurch electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Mainland Electrical did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winchester Electrical1st
  2. ATL Electrical2nd
  3. JMW Electrical Services3rd
  4. Christchurch Electrical4th
  5. Skilled Electrical4th
  6. Foleys–
  7. Mainland Electrical–
  8. Pye Electrical–
  9. Prolec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch electrical contractors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Mainland Electrical compared with other New Zealand Christchurch electrical contractors?

Mainland Electrical against Christchurch electrical contractors in New Zealand, by month

Share of searches by month for Christchurch Electrical, Foleys, ATL Electrical, JMW Electrical Services, Mainland Electrical, Skilled Electrical, Winchester Electrical, Pye Electrical. The figures are in the table below the chart.

View monthly share of searches table
MonthChristchurch ElectricalFoleysATL ElectricalJMW Electrical ServicesMainland ElectricalSkilled ElectricalWinchester ElectricalPye ElectricalProlec
Nov 202533.6%23.1%18.2%4.9%6.3%4.9%4.9%3.5%0.7%
Dec 202542.9%20.5%18.8%4.5%2.7%4.5%1.8%3.6%0.89%
Jan 202640.1%21.8%14.3%4.8%4.8%4.8%6.1%2.7%0.68%
Feb 202635%19.7%15.3%5.1%5.1%8%6.6%3.6%1.5%
Mar 202631.8%21.9%21.2%6%6%6%3.3%3.3%0.66%
Apr 202638.6%20.3%20.3%5.7%4.4%3.2%3.2%3.2%1.3%
May 202632.7%22%21.3%4.7%4.7%4.7%6%3.3%0.67%
Jun 202634.1%19.3%18.2%5.1%5.1%6.3%6.3%5.1%0.57%
Jul 202634.9%20.9%22.7%2.9%4.1%6.4%4.1%2.9%1.2%
Aug 202635.3%18.8%22.9%4.1%4.1%5.3%5.3%2.9%1.2%
Sep 202633.6%24%14.4%4.8%4.8%6.2%6.2%4.8%1.4%
Oct 202630.2%25.3%19.8%5.6%5.6%5.6%4.3%2.5%1.2%

  1. 1.Christchurch Electrical

    30.2%

    Held 1st. 490 estimated branded searches, 0% vs prior month. Share -3.3 points.

  2. 2.Foleys

    25.3%

    Held 2nd. 410 estimated branded searches, +17.1% vs prior month. Share +1.3 points.

  3. 3.ATL Electrical

    19.8%

    Held 3rd. 320 estimated branded searches, +52.4% vs prior month. Share +5.4 points.

  4. 4.JMW Electrical Services

    5.6%

    Moved from 6th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +0.8 points.

  5. 5.Mainland Electrical

    5.6%

    Moved from 7th to 5th. 90 estimated branded searches, +28.6% vs prior month. Share +0.8 points.

  6. 6.Skilled Electrical

    5.6%

    Moved from 4th to 6th. 90 estimated branded searches, 0% vs prior month. Share -0.6 points.

  7. 7.Winchester Electrical

    4.3%

    Moved from 5th to 7th. 70 estimated branded searches, -22.2% vs prior month. Share -1.8 points.

  8. 8.Pye Electrical

    2.5%

    Held 8th. 40 estimated branded searches, -42.9% vs prior month. Share -2.3 points.

  9. 9.Prolec

    1.2%

    Held 9th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Mainland Electrical and its closest rivals

Every comparison with Mainland Electrical

8 comparisons

How has branded search demand for Mainland Electrical changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Mainland Electrical in New Zealand rose from 90 to 140.
  • Across the 12 months ending October 2026, Mainland Electrical’s share of searches among Christchurch electrical contractors in New Zealand decreased from 6.3% to 5.6%.
  • Across the 12 months ending October 2026, Mainland Electrical’s share of searches among Christchurch electrical contractors in New Zealand peaked at 6.3% in November 2025 and was lowest at 2.7% in December 2025.
  • Across the 12 months ending October 2026, Mainland Electrical fell from 4th to 5th among Christchurch electrical contractors in New Zealand.

How did search popularity change for New Zealand Christchurch electrical contractors in October 2026?

6 changes

  1. In October 2026, JMW Electrical Services overtook Skilled Electrical and Winchester Electrical to rank 4th among Christchurch electrical contractors in New Zealand, with 5.6% of the searches.

  2. In October 2026, Mainland Electrical overtook Skilled Electrical and Winchester Electrical to rank 5th among Christchurch electrical contractors in New Zealand, with 5.6% of the searches.

  3. In October 2026, ATL Electrical gained share of searches among Christchurch electrical contractors in New Zealand, from 14.4% to 19.8%.

  4. In October 2026, Foleys gained share of searches among Christchurch electrical contractors in New Zealand, from 24% to 25.3%.

  5. In October 2026, Christchurch Electrical lost share of searches among Christchurch electrical contractors in New Zealand, from 33.6% to 30.2%.

  6. In October 2026, Pye Electrical lost share of searches among Christchurch electrical contractors in New Zealand, from 4.8% to 2.5%.

How are Mainland Electrical’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mainland Electrical’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mainland electrical

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How the Brand Demand Index is measured

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