Mainland Electrical vs Prolec:Which is more popular by branded search in New Zealand?
In August 2026, Mainland Electrical had more branded searches than Prolec among christchurch electrical contractors in New Zealand. Mainland Electrical was estimated to have 100 branded searches compared to Prolec’s 40, and held a 1.9% Share of Search versus Prolec’s 0.76%.
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Which is more popular in search, Mainland Electrical or Prolec?
Compare Christchurch electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mainland Electrical, Prolec. The figures are in the table below the chart.
View monthly share of search table
| Month | Foleys | Christchurch Electrical | Mainland Electrical | Pye Electrical | Prolec |
|---|---|---|---|---|---|
| Oct 2025 | 79.9% | 15.1% | 2.1% | 2.1% | 0.84% |
| Nov 2025 | 79.7% | 15.6% | 2.2% | 1.7% | 0.87% |
| Dec 2025 | 81.1% | 15.1% | 1.5% | 1.5% | 0.77% |
| Jan 2026 | 79.4% | 15.8% | 2.2% | 1.8% | 0.88% |
| Feb 2026 | 78% | 16.9% | 2.3% | 1.9% | 0.94% |
| Mar 2026 | 80.4% | 14.2% | 3% | 1.6% | 0.79% |
| Apr 2026 | 81% | 15% | 2% | 1.2% | 0.8% |
| May 2026 | 79.4% | 16.1% | 2.2% | 1.7% | 0.65% |
| Jun 2026 | 77.4% | 16.9% | 2.3% | 2.5% | 0.95% |
| Jul 2026 | 78.7% | 17.1% | 1.9% | 1.5% | 0.77% |
| Aug 2026 | 81.7% | 14.2% | 1.9% | 1.5% | 0.76% |
| Sep 2026 | — | — | — | — | — |
How has the Mainland Electrical and Prolec comparison changed over the last 12 months?
3 findings
- Mainland Electrical was ahead of Prolec in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mainland Electrical’s estimated Share of Search among christchurch electrical contractors in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches held steady at 100.
- Across the 11 months ending August 2026, Prolec’s estimated Share of Search among christchurch electrical contractors in New Zealand moved from 0.84% to 0.76%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand christchurch electrical contractors in August 2026?
0 changes
Neither Mainland Electrical nor Prolec moved beyond provider rounding among christchurch electrical contractors in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mainland Electrical’s and Prolec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mainland Electrical
2 branded search terms
- mainland electrical
- mainland electrical christchurch
Prolec
2 branded search terms
- professional electrics
- prolec electrical

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