Brandwave

How popular isProlec in search?

In August 2026, there were an estimated 40 branded searches for Prolec in New Zealand which held steady over the last 11 months. Prolec holds 0.76% estimated Share of Search among New Zealand christchurch electrical contractors and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Foleys81.6%
  2. Christchurch Electrical14.2%
  3. Mainland Electrical1.9%
  4. Pye Electrical1.5%
  5. Prolec0.76%
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Which christchurch electrical contractors compete with Prolec?

Prolec against christchurch electrical contractors in New Zealand, by month

Share of Search by month for Foleys, Christchurch Electrical, Prolec. The figures are in the table below the chart.

View monthly share of search table
MonthFoleysChristchurch ElectricalMainland ElectricalPye ElectricalProlec
Oct 202579.8%15.1%2.1%2.1%0.84%
Nov 202579.6%15.6%2.2%1.7%0.87%
Dec 202581.1%15.1%1.5%1.5%0.77%
Jan 202679.3%15.9%2.2%1.8%0.88%
Feb 202677.9%16.9%2.3%1.9%0.94%
Mar 202680.4%14.3%3%1.6%0.79%
Apr 202680.9%15.1%2%1.2%0.8%
May 202679.3%16.1%2.2%1.7%0.65%
Jun 202677.4%16.9%2.3%2.5%0.95%
Jul 202678.6%17.2%1.9%1.5%0.77%
Aug 202681.6%14.2%1.9%1.5%0.76%
Sep 2026—————
  1. 1.Foleys

    81.6%

    held 1st · 4.3K estimated branded searches · +5.9% vs prior month · +3.1 points

  2. held 2nd · 750 estimated branded searches · -15.7% vs prior month · -3 points

  3. held 3rd · 100 estimated branded searches · 0% vs prior month · 0 points

  4. held 4th · 80 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Prolec

    0.76%

    held 5th · 40 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Prolec and its closest rivals

How has branded search demand for Prolec changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Prolec in New Zealand held steady at 40.
  • Across the 11 months ending August 2026, Prolec’s estimated Share of Search among christchurch electrical contractors in New Zealand held steady, from 0.84% to 0.76%.

How did search popularity change for New Zealand christchurch electrical contractors in August 2026?

  1. In August 2026, Foleys gained estimated Share of Search among christchurch electrical contractors in New Zealand, from 78.6% to 81.6%.

  2. In August 2026, Christchurch Electrical lost estimated Share of Search among christchurch electrical contractors in New Zealand, from 17.2% to 14.2%.

  3. Estimated monthly branded searches for Pye Electrical in New Zealand fell 20% over 11 measured months, from 100 to 80 in August 2026.

How is Prolec measured?

Brandwave collects information about searches that people make online using Prolec’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • professional electrics
  • prolec electrical

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How the Brand Demand Index is measured

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