Brandwave

ATL Electrical vs Prolec:Which is more popular in New Zealand?

In October 2026, ATL Electrical had more branded searches than Prolec among Christchurch electrical contractors in New Zealand. ATL Electrical had about 320 branded searches, while Prolec had 20. ATL Electrical made up 19.8% of all Christchurch electrical contractor searches we track, and Prolec accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about Christchurch electrical contractors, ATL Electrical appeared in all three answers and Prolec in none.

Among Christchurch electrical contractors in New Zealand in October 2026

Who do people search for more?

ATL Electrical, about 16 searches for every 1 for Prolec

ATL Electrical 320 searchesProlec 20 searches

Who does AI mention more?

ATL Electrical, mentioned in every answer we collected

ATL Electrical in 3 of 3Prolec in 0 of 3

Who does AI recommend more?

ATL Electrical, the only one of the two named

ATL Electrical first in 3Prolec never named

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Top Christchurch electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, ATL Electrical appeared in all three answers. Prolec did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winchester Electrical1st
  2. ATL Electrical2nd
  3. JMW Electrical Services3rd
  4. Christchurch Electrical4th
  5. Skilled Electrical4th
  6. Foleys–
  7. Mainland Electrical–
  8. Pye Electrical–
  9. Prolec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch electrical contractors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ATL Electrical or Prolec more popular in search?

This chart shows how often people search Google for ATL Electrical and Prolec by name. Each line represents a brand's share of searches for all nine Christchurch electrical contractors we track, month by month, from searches in New Zealand.

ATL Electrical and Prolec among Christchurch electrical contractors in New Zealand, by month

Share of searches by month for ATL Electrical, Prolec. The figures are in the table below the chart.

View monthly share of searches table
MonthChristchurch ElectricalFoleysATL ElectricalJMW Electrical ServicesMainland ElectricalSkilled ElectricalWinchester ElectricalPye ElectricalProlec
Nov 202533.6%23.1%18.2%4.9%6.3%4.9%4.9%3.5%0.7%
Dec 202542.9%20.5%18.8%4.5%2.7%4.5%1.8%3.6%0.89%
Jan 202640.1%21.8%14.3%4.8%4.8%4.8%6.1%2.7%0.68%
Feb 202635%19.7%15.3%5.1%5.1%8%6.6%3.6%1.5%
Mar 202631.8%21.9%21.2%6%6%6%3.3%3.3%0.66%
Apr 202638.6%20.3%20.3%5.7%4.4%3.2%3.2%3.2%1.3%
May 202632.7%22%21.3%4.7%4.7%4.7%6%3.3%0.67%
Jun 202634.1%19.3%18.2%5.1%5.1%6.3%6.3%5.1%0.57%
Jul 202634.9%20.9%22.7%2.9%4.1%6.4%4.1%2.9%1.2%
Aug 202635.3%18.8%22.9%4.1%4.1%5.3%5.3%2.9%1.2%
Sep 202633.6%24%14.4%4.8%4.8%6.2%6.2%4.8%1.4%
Oct 202630.2%25.3%19.8%5.6%5.6%5.6%4.3%2.5%1.2%

How has branded search for ATL Electrical and Prolec changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch electrical contractors in October 2026?

2 changes

  1. In October 2026, ATL Electrical gained share of searches among Christchurch electrical contractors in New Zealand, from 14.4% to 19.8%.

  2. Estimated monthly branded searches for Prolec in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.

How are ATL Electrical’s and Prolec’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ATL Electrical’s and Prolec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ATL Electrical

1 branded search term

  • atl electrical

Prolec

1 branded search term

  • prolec electrical

How the Brand Demand Index is measured

Other head-to-heads among Christchurch electrical contractors

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