Brandwave

Mainland Electrical vs Skilled Electrical:Which is more popular in New Zealand?

In October 2026, Mainland Electrical and Skilled Electrical were level in searches among Christchurch electrical contractors in New Zealand, with an estimated 90 branded searches each, at 5.6% of the total each. When we asked ChatGPT and Google AI Overviews about Christchurch electrical contractors, Skilled Electrical appeared in two of the three answers and Mainland Electrical in none.

Among Christchurch electrical contractors in New Zealand in October 2026

Who do people search for more?

Mainland Electrical and Skilled Electrical are searched for about as often as each other.

Mainland Electrical 90 searchesSkilled Electrical 90 searches

Who does AI mention more?

Skilled Electrical, mentioned in 2 of 3 answers, Mainland Electrical in 0

Skilled Electrical in 2 of 3Mainland Electrical in 0 of 3

Who does AI recommend more?

Skilled Electrical, the only one of the two named

Skilled Electrical first in 2Mainland Electrical never named

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Top Christchurch electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Skilled Electrical was mentioned in two out of three: in two of the three ChatGPT answers. Mainland Electrical did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winchester Electrical1st
  2. ATL Electrical2nd
  3. JMW Electrical Services3rd
  4. Christchurch Electrical4th
  5. Skilled Electrical4th
  6. Foleys–
  7. Mainland Electrical–
  8. Pye Electrical–
  9. Prolec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch electrical contractors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Mainland Electrical or Skilled Electrical more popular in search?

This chart shows how often people search Google for Mainland Electrical and Skilled Electrical by name. Each line represents a brand's share of searches for all nine Christchurch electrical contractors we track, month by month, from searches in New Zealand.

Mainland Electrical and Skilled Electrical among Christchurch electrical contractors in New Zealand, by month

Share of searches by month for Mainland Electrical, Skilled Electrical. The figures are in the table below the chart.

View monthly share of searches table
MonthChristchurch ElectricalFoleysATL ElectricalJMW Electrical ServicesMainland ElectricalSkilled ElectricalWinchester ElectricalPye ElectricalProlec
Nov 202533.6%23.1%18.2%4.9%6.3%4.9%4.9%3.5%0.7%
Dec 202542.9%20.5%18.8%4.5%2.7%4.5%1.8%3.6%0.89%
Jan 202640.1%21.8%14.3%4.8%4.8%4.8%6.1%2.7%0.68%
Feb 202635%19.7%15.3%5.1%5.1%8%6.6%3.6%1.5%
Mar 202631.8%21.9%21.2%6%6%6%3.3%3.3%0.66%
Apr 202638.6%20.3%20.3%5.7%4.4%3.2%3.2%3.2%1.3%
May 202632.7%22%21.3%4.7%4.7%4.7%6%3.3%0.67%
Jun 202634.1%19.3%18.2%5.1%5.1%6.3%6.3%5.1%0.57%
Jul 202634.9%20.9%22.7%2.9%4.1%6.4%4.1%2.9%1.2%
Aug 202635.3%18.8%22.9%4.1%4.1%5.3%5.3%2.9%1.2%
Sep 202633.6%24%14.4%4.8%4.8%6.2%6.2%4.8%1.4%
Oct 202630.2%25.3%19.8%5.6%5.6%5.6%4.3%2.5%1.2%

How has branded search for Mainland Electrical and Skilled Electrical changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch electrical contractors in October 2026?

3 changes

  1. In October 2026, JMW Electrical Services overtook Skilled Electrical and Winchester Electrical to rank 4th among Christchurch electrical contractors in New Zealand, with 5.6% of the searches.

  2. In October 2026, Mainland Electrical overtook Skilled Electrical and Winchester Electrical to rank 5th among Christchurch electrical contractors in New Zealand, with 5.6% of the searches.

  3. In October 2026, Skilled Electrical lost share of searches among Christchurch electrical contractors in New Zealand, from 6.2% to 5.6%.

How are Mainland Electrical’s and Skilled Electrical’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mainland Electrical’s and Skilled Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mainland Electrical

1 branded search term

  • mainland electrical

Skilled Electrical

1 branded search term

  • skilled electrical christchurch

How the Brand Demand Index is measured

Other head-to-heads among Christchurch electrical contractors

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