Brandwave

How popular isPrintful?

In September 2026, people searched for Printful by name about 590 times in New Zealand, a 33% decrease from the previous year. These searches made up 7.3% of all New Zealand print-on-demand platform searches, placing Printful fourth out of five platforms. When we asked both ChatGPT and Google AI Overviews about print-on-demand platforms, Printful appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Printful is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. RedbubbleShare of searches 56.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. PrintifyShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. ZazzleShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PrintfulShare of searches 7.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Society6Share of searches 3.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top print-on-demand platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Printful appeared in all five answers. Printful is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Printify1st
  2. Printful2nd
  3. Redbubble3rd
  4. Zazzle–
  5. Society6–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Printful5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Printify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redbubble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zazzle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about print-on-demand platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which print-on-demand platforms compete with Printful?

Printful against print-on-demand platforms in New Zealand, by month

Share of searches by month for Redbubble, Printify, Zazzle, Printful, Society6. The figures are in the table below the chart.

View monthly share of searches table
MonthRedbubblePrintifyZazzlePrintfulSociety6
Oct 202551.3%26.6%9.2%8.1%4.8%
Nov 202555.3%23%10.3%7.1%4.3%
Dec 202558.6%20.6%11.1%6.1%3.6%
Jan 202647.8%30.7%8.5%8.6%4.4%
Feb 202649.9%26.1%9.5%9.6%4.8%
Mar 202649.6%26.1%9.5%9.8%5%
Apr 202646.4%24.5%7.4%9.1%12.7%
May 202647.1%25%7.4%9.2%11.4%
Jun 202647.9%25.4%7.6%7.7%11.3%
Jul 202649.5%20.8%6.5%7.9%15.4%
Aug 202649.1%20.6%9.5%7.9%12.9%
Sep 202656.6%23.5%8.9%7.3%3.7%

  1. 1.Redbubble

    56.6%

    Held 1st. 4.6K estimated branded searches, +0.22% vs prior month. Share +7.4 points.

  2. 2.Printify

    23.5%

    Held 2nd. 1.9K estimated branded searches, -0.52% vs prior month. Share +2.9 points.

  3. 3.Zazzle

    8.9%

    Moved from 4th to 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  4. 4.Printful

    7.3%

    Moved from 5th to 4th. 590 estimated branded searches, -19.2% vs prior month. Share -0.6 points.

  5. 5.Society6

    3.7%

    Moved from 3rd to 5th. 300 estimated branded searches, -75% vs prior month. Share -9.2 points.

Compare popularity between Printful and its closest rivals

Every comparison with Printful

10 comparisons

How has branded search demand for Printful changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Printful in New Zealand fell from 880 to 590.
  • Across the 12 months ending September 2026, Printful’s share of searches among print-on-demand platforms in New Zealand decreased from 8.1% to 7.3%.
  • Across the 12 months ending September 2026, Printful’s share of searches among print-on-demand platforms in New Zealand peaked at 9.8% in March 2026 and was lowest at 6.1% in December 2025.

How did search popularity change for New Zealand print-on-demand platforms in September 2026?

5 changes

  1. In September 2026, Redbubble gained share of searches among print-on-demand platforms in New Zealand, from 49.1% to 56.6%.

  2. In September 2026, Printify gained share of searches among print-on-demand platforms in New Zealand, from 20.6% to 23.5%.

  3. In September 2026, Society6 lost share of searches among print-on-demand platforms in New Zealand, from 12.9% to 3.7%.

  4. In September 2026, Zazzle lost share of searches among print-on-demand platforms in New Zealand, from 9.5% to 8.9%.

  5. In September 2026, Printful lost share of searches among print-on-demand platforms in New Zealand, from 7.9% to 7.3%.

How are Printful’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Printful’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • printful
  • printful merch
  • printful printing

Do you work for Printful? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Printful compete?

Printful is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Print-on-demand platforms4th of 57.3%Shown above
Dropshipping apps3rd of 722.9%Show ranking
Creator with pink hair and a pink jacket

Is Printful your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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